{"generated":"2026-10-04","window_now":["2026-07-03","2026-10-01"],"window_ago":["2025-07-03","2025-10-01"],"min_n":20,"songs":[{"title":"My Adidas","artists":["Run-D.M.C."],"year":1986,"release":"1986-05-15 (Raising Hell album, per Spotify); Wikipedia gives 1986-05-29 for the single","genre":"hip-hop","brand":"adidas","model":"Superstar (shell-toe)","colourway":"Not named in the song. The group wore classic white Superstars with black stripes and no laces; that is an inference from photos, not a lyric.","mention":"The whole song is about the group's own adidas, which they use to argue that a kid's sneakers say nothing bad about who he is.","quote":null,"impact":"During a concert at Madison Square Garden on 19 July 1986, with an adidas executive in the crowd, the group had fans hold up their adidas. That led to the first endorsement deal between a hip-hop act and a major brand, reported as $1 million. Wikipedia's Superstar article says the tour boosted Superstar sales and that a Run-D.M.C. clothing line followed.","flags":[],"sources":[{"title":"My Adidas - Wikipedia","url":"https://en.wikipedia.org/wiki/My_Adidas"},{"title":"Adidas Superstar - Wikipedia","url":"https://en.wikipedia.org/wiki/Adidas_Superstar"},{"title":"The 50 Greatest Sneaker References in Rap History (Complex, ranked #1)","url":"https://www.complex.com/sneakers/a/brian-josephs/the-50-greatest-sneaker-references-in-rap-history"}],"youtube":"Qx0huz6TiLo","youtube_title":"RUN DMC - My Adidas (Official Audio)","youtube_channel":"RUNDMCVEVO","spotify":"7nl53g4xjVDM4DQW6oTMeN","shoe":{"kind":"song","label":"adidas Superstar 'White Black'","why":"The classic white Superstar with black stripes, the shoe the group wore.","listings":[{"id":10440,"platform":"goat","name":"Adidas Superstar 'Footwear White Black'"},{"id":226915,"platform":"stockx","name":"adidas Superstar White Black"}],"n_now":158,"med_now":62.5,"n_now_goat":3,"n_now_stockx":155,"n_ago":270,"med_ago":64.0,"change":{"pct":-1.6,"lo":-10.6,"hi":3.2,"p":0.641,"n_ago":257,"n_now":155,"platforms":["stockx"],"q":0.641},"retail":80.0,"image":"https://images.stockx.com/images/adidas-Superstar-White-Black-2019-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-01",78,57],["2025-02",85,35],["2025-03",77,73],["2025-04",68,74],["2025-05",68,86],["2025-06",68,76],["2025-07",66,91],["2025-08",59,115],["2025-09",76,72],["2025-10",54,95],["2025-11",55,91],["2025-12",52,104],["2026-01",52,41],["2026-02",52,45],["2026-03",70,44],["2026-04",65,48],["2026-05",69,70],["2026-07",59,61],["2026-08",66,62],["2026-09",60,37]],"n_all":1569,"med_all":67.0,"first_sale":"2024-10-24","all_sales":null,"vs_retail":-21.9}},{"title":"Buggin' Out","artists":["A Tribe Called Quest"],"year":1991,"release":"1991 (The Low End Theory); Spotify lists a 2008 copy","genre":"hip-hop","brand":"New Balance","model":"Not named (just 'New Balance')","colourway":null,"mention":"In his opening verse, Phife Dawg says he wears New Balance and turns it into a joke about not taking the 'narrow path'.","quote":{"text":"I sport New Balance sneakers","attribution":"Phife Dawg, 'Buggin' Out' (1991), quoted by Yahoo/Footwear News"},"impact":"It is one of the earliest rap name-checks of New Balance, and Complex ranked it #11 of rap's 50 greatest sneaker references (2013). Yahoo's sneaker-lyric roundup credits it with making listeners want the shoes. No sales figures were found.","flags":["No New Balance model is named in the song. The 990 search terms are an editorial pick, not a claim from the song."],"sources":[{"title":"The 50 Greatest Sneaker References in Rap History (Complex, #11)","url":"https://www.complex.com/sneakers/a/brian-josephs/the-50-greatest-sneaker-references-in-rap-history"},{"title":"The Top 10 Sneaker Lyrics in Hip-Hop History (Yahoo)","url":"https://www.yahoo.com/lifestyle/top-10-sneaker-lyrics-hip-160109553.html"},{"title":"10 Rap New Balance References (Gary Warnett)","url":"https://garywarnett.wordpress.com/2009/06/24/10-rap-new-balance-references/"}],"youtube":"P9oTCzWRuvQ","youtube_title":"Buggin' Out","youtube_channel":"A Tribe Called Quest - Topic","spotify":"1kgxoIFcXJVbUWfstdgAtK","shoe":{"kind":"pick","label":"New Balance 990v6 Made in USA 'Grey'","why":"Phife names New Balance, not a model. Our stand-in is the current grey Made in USA 990, the line's best-known shoe.","listings":[{"id":27277,"platform":"goat","name":"New Balance 990v6 Made in USA 'Castlerock'"},{"id":146814,"platform":"stockx","name":"New Balance 990v6 MiUSA Grey"}],"n_now":471,"med_now":138.0,"n_now_goat":48,"n_now_stockx":423,"n_ago":1030,"med_ago":128.0,"change":{"pct":7.0,"lo":6.1,"hi":9.4,"p":0.0,"n_ago":1030,"n_now":471,"platforms":["goat","stockx"],"q":0.0},"retail":200.0,"image":"https://images.stockx.com/images/New-Balance-990v6-Grey-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-01",132,241],["2025-02",132,231],["2025-03",138,158],["2025-04",130,248],["2025-05",135,237],["2025-06",137,250],["2025-07",130,332],["2025-08",127,470],["2025-09",127,241],["2025-10",132,159],["2025-11",139,128],["2025-12",150,184],["2026-01",133,143],["2026-02",135,164],["2026-03",137,152],["2026-04",137,278],["2026-05",141,222],["2026-07",132,177],["2026-08",141,173],["2026-09",139,133]],"n_all":5181,"med_all":132.0,"first_sale":"2024-10-23","all_sales":null,"vs_retail":-31.0}},{"title":"California Love","artists":["2Pac","Dr. Dre","Roger Troutman"],"year":1995,"release":"1995-12-03","genre":"hip-hop / West Coast","brand":"Converse","model":"Chuck Taylor All Star","colourway":null,"mention":"In his verse, 2Pac says LA wears cheap, street-level Chucks instead of expensive Bally shoes, treating the Converse as a West Coast badge.","quote":{"text":"Chucks not Ballys","attribution":"2Pac, 'California Love' (1995)"},"impact":"Complex ranked it #4 of rap's greatest sneaker references (2013), and the line is widely credited with making Chucks the shoe of West Coast rap (Chucks Connection). No hard sales data was found.","flags":["There are two versions, the original and the All Eyez on Me remix, with different verses. The Chucks line is in the original, so use the original-version IDs. Listen to the YouTube video to confirm it is the original mix before shipping."],"sources":[{"title":"California Love - Wikipedia","url":"https://en.wikipedia.org/wiki/California_Love"},{"title":"'California Love' by 2Pac (Chucks Connection)","url":"https://www.chucksconnection.com/video70.html"},{"title":"The 50 Greatest Sneaker References in Rap History (Complex, #4)","url":"https://www.complex.com/sneakers/a/brian-josephs/the-50-greatest-sneaker-references-in-rap-history"}],"youtube":"N0VdRLdg2ng","youtube_title":"2Pac ft. Dr. Dre and Roger Troutman - California Love (Official Music Video)","youtube_channel":"2Pac (@2PacOfficialYT, Official Artist Channel)","spotify":"61bLhALkT5ibYHRZFNfyxZ","shoe":{"kind":"song","label":"Converse Chuck Taylor All Star High 'Black'","why":"The classic canvas Chuck Taylor high-top.","listings":[{"id":95048,"platform":"stockx","name":"Converse Chuck Taylor All Star Hi Black"},{"id":241721,"platform":"goat","name":"Converse Chuck Taylor All Star High 'Black'"}],"n_now":145,"med_now":58.0,"n_now_goat":52,"n_now_stockx":93,"n_ago":75,"med_ago":53.0,"change":{"pct":9.4,"lo":3.6,"hi":13.7,"p":0.022,"n_ago":72,"n_now":93,"platforms":["stockx"],"q":0.0314},"retail":60.0,"image":"https://images.stockx.com/images/Converse-Chuck-Taylor-All-Star-Hi-Black-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-01",57,8],["2025-02",58,17],["2025-03",61,9],["2025-04",50,13],["2025-05",54,18],["2025-06",47,19],["2025-07",51,27],["2025-08",55,35],["2025-09",51,15],["2025-10",53,47],["2025-11",53,59],["2025-12",55,48],["2026-01",57,31],["2026-02",56,37],["2026-03",60,27],["2026-04",44,51],["2026-05",47,50],["2026-07",51,69],["2026-08",60,62],["2026-09",64,18]],"n_all":785,"med_all":54.0,"first_sale":"2024-10-24","all_sales":null,"vs_retail":-3.3}},{"title":"Air Force Ones","artists":["Nelly","Kyjuan","Ali","Murphy Lee"],"year":2002,"release":"2002-11-04 (single); album Nellyville 2002-06-25","genre":"hip-hop","brand":"Nike","model":"Air Force 1","colourway":"All-white is the look the song celebrates (Wikipedia/Complex); lows and highs both appear in the video","mention":"The whole song is Nelly and the St. Lunatics bragging about their Air Force 1 collections, including the hook about buying a fresh pair at a time.","quote":null,"impact":"It peaked at #3 on the Billboard Hot 100. Nelly has said AF1s went from about $59.99 to $100 within eight months of the song, that the song 'opened Nike's eyes' to rapper deals, and that Nike sponsored part of the Nellyville Tour. These are Nelly's own claims, not Nike data.","flags":["The price claim comes only from Nelly's interviews (2022)."],"sources":[{"title":"Air Force Ones (song) - Wikipedia","url":"https://en.wikipedia.org/wiki/Air_Force_Ones_(song)"},{"title":"Nelly Talks Nike, 'Air Force Ones' (Vibe)","url":"https://www.vibe.com/culture/fashion/nelly-air-force-ones-increase-sneaker-shopping-1234695160/"},{"title":"Nelly crediting his influence for AF1 price increase (Essence)","url":"https://www.essence.com/news/money-career/nelly-air-force-ones-increase/"}],"youtube":"BfzsMQGqrt0","youtube_title":"Nelly - Air Force Ones ft. Kyjuan, Ali, Murphy Lee (Official Music Video)","youtube_channel":"NellyVEVO","spotify":"3mT4jNlxdiu6ZkZw9FXCar","shoe":{"kind":"song","label":"Nike Air Force 1 Low '07 'Triple White'","why":"The all-white low, the look the song celebrates.","listings":[{"id":59408,"platform":"goat","name":"Nike Air Force 1 '07 'Triple White'"},{"id":213253,"platform":"stockx","name":"Nike Air Force 1 Low '07 White"}],"n_now":12818,"med_now":84.0,"n_now_goat":4241,"n_now_stockx":8577,"n_ago":13774,"med_ago":88.0,"change":{"pct":-6.1,"lo":-6.1,"hi":-5.4,"p":0.0,"n_ago":13774,"n_now":12818,"platforms":["goat","stockx"],"q":0.0},"retail":115.0,"image":"https://images.stockx.com/images/Nike-Air-Force-1-Low-White-07-Product_V2.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1785333173","image_src":"StockX","spark":[["2025-01",84,2509],["2025-02",86,2425],["2025-03",85,2786],["2025-04",88,2490],["2025-05",87,2638],["2025-06",89,2409],["2025-07",89,3988],["2025-08",89,5789],["2025-09",85,4191],["2025-10",84,4391],["2025-11",83,4565],["2025-12",82,6054],["2026-01",79,3656],["2026-02",79,3998],["2026-03",78,5315],["2026-04",83,6636],["2026-05",84,6347],["2026-07",82,5069],["2026-08",85,4739],["2026-09",83,3306]],"n_all":96522,"med_all":84.0,"first_sale":"2024-11-05","all_sales":null,"vs_retail":-27.0}},{"title":"Saliva","artists":["Viktor Vaughn (MF DOOM)"],"year":2003,"release":"2003-09-16 (Vaudeville Villain)","genre":"underground hip-hop","brand":"ASICS","model":"GEL line (the pun is on 'gel')","colourway":null,"mention":"DOOM uses a pun on the GEL cushioning in ASICS running shoes, an early rap shout-out to the brand that is a big retro trend now.","quote":{"text":"make 'em gel like ASICs","attribution":"Viktor Vaughn (MF DOOM), 'Saliva' (2003)"},"impact":"Complex ranked it #26 of rap's greatest sneaker references. It fits the story because ASICS GEL models (GEL-Lyte III, GEL-Kayano 14, GEL-1130) became streetwear staples in the 2020s, but no direct sales link to the song exists.","flags":["The connection is a pun, not a named model. The model search terms are editorial picks."],"sources":[{"title":"Vaudeville Villain - Wikipedia","url":"https://en.wikipedia.org/wiki/Vaudeville_Villain"},{"title":"The 50 Greatest Sneaker References in Rap History (Complex, #26)","url":"https://www.complex.com/sneakers/a/brian-josephs/the-50-greatest-sneaker-references-in-rap-history"}],"youtube":"K9mbSTB06jM","youtube_title":"Saliva","youtube_channel":"MF Doom - Topic","spotify":"1pXvZZ7Ubwt4rpDt3JEHdY","shoe":{"kind":"pick","label":"ASICS GEL-Kayano 14 'White Graphite Grey'","why":"DOOM's line is a pun on GEL, not a model. Our stand-in is the best-selling ASICS GEL shoe in our data.","listings":[{"id":58210,"platform":"goat","name":"Asics Gel Kayano 14 'White Graphite Grey'"},{"id":220742,"platform":"stockx","name":"ASICS Gel-Kayano 14 White Graphite Grey"}],"n_now":7362,"med_now":159.0,"n_now_goat":1705,"n_now_stockx":5657,"n_ago":9486,"med_ago":168.0,"change":{"pct":-5.7,"lo":-6.7,"hi":-5.2,"p":0.0,"n_ago":9486,"n_now":7362,"platforms":["goat","stockx"],"q":0.0},"retail":150.0,"image":"https://images.stockx.com/images/ASICS-Gel-Kayano-14-White-Graphite-Grey-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1750860765","image_src":"StockX","spark":[["2025-06",178,394],["2025-07",161,2693],["2025-08",169,4740],["2025-09",185,2137],["2025-10",159,2487],["2025-11",165,2820],["2025-12",192,5131],["2026-01",198,1780],["2026-02",213,1134],["2026-03",217,1121],["2026-04",202,1003],["2026-05",197,599],["2026-07",165,2018],["2026-08",167,3156],["2026-09",137,2209]],"n_all":33842,"med_all":171.0,"first_sale":"2025-06-02","all_sales":null,"vs_retail":6.0}},{"title":"What More Can I Say","artists":["JAY-Z"],"year":2003,"release":"2003-11-14 (The Black Album)","genre":"hip-hop","brand":"Reebok","model":"S. Carter (Reebok S. Carter Collection)","colourway":"Original 2003 S. Carter: white leather with green/red accents","mention":"Jay-Z rewrites a famous Nas line about Timberlands to plug his own Reebok S. Carter shoes, which were on sale the same year.","quote":{"text":"S dots on my feet","attribution":"JAY-Z, 'What More Can I Say' (2003)"},"impact":"The S. Carter came out on 2003-04-18. About 10,000 pairs at $100 sold within days, reported as the fastest-selling shoe in Reebok history at the time. It was the first signature sneaker for a rapper. Jay-Z wore S. Carters again at Super Bowl LVIII (2024).","flags":["Our database may not carry the S. Carter. If there's no match, show the Reebok Club C or skip the price card."],"sources":[{"title":"Jay-Z Breaks Sales Record (HipHopDX)","url":"https://hiphopdx.com/news/id.1695/title.jay-z-breaks-sales-record"},{"title":"In Memoriam: The Reebok S. Carter (Complex)","url":"https://www.complex.com/sneakers/a/brandon-richard/in-memorandum-the-reebok-s-carter"},{"title":"Jay-Z Brings Back His Reebok S. Carters for Super Bowl LVIII (Complex)","url":"https://www.complex.com/sneakers/a/brandon-richard/jay-z-reebok-scarter-super-bowl-2024"},{"title":"The 50 Greatest Sneaker References in Rap History (Complex, #25)","url":"https://www.complex.com/sneakers/a/brian-josephs/the-50-greatest-sneaker-references-in-rap-history"}],"youtube":"zJ6q4R7b7nE","youtube_title":"What More Can I Say","youtube_channel":"JAY-Z - Topic","spotify":"75JwFVMnX88ypgshWYBSYL","shoe":{"kind":"song","label":"Reebok S. Carter 'White Green Red'","why":"The original 2003 S. Carter colourway.","listings":[{"id":198988,"platform":"stockx","name":"Reebok S Carter Jay Z White Green Red"}],"n_now":0,"med_now":null,"n_now_goat":0,"n_now_stockx":0,"n_ago":0,"med_ago":null,"change":null,"retail":null,"image":"https://images.stockx.com/images/Reebok-S-Carter-Jay-Z-White-Green-Red.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1697413538","image_src":"StockX","spark":[],"n_all":2,"med_all":591.0,"first_sale":"2026-02-22","all_sales":[["2026-02-22","stockx",591.0],["2026-02-22","stockx",591.0]]}},{"title":"Vans","artists":["The Pack"],"year":2006,"release":"2006-09-12 (Wikipedia); Spotify single dated 2006-08-22","genre":"hyphy / Bay Area hip-hop","brand":"Vans","model":"Not named (the classic skate shoes, i.e. Authentic / Old Skool / Era)","colourway":"A lyric quoted by The Diamondback suggests black-on-black","mention":"Lil B and The Pack (a Bay Area crew) celebrate skate shoes as the anti-flashy alternative to expensive basketball sneakers.","quote":null,"impact":"It peaked at #58 on the Hot 100 and Rolling Stone ranked it the 5th best song of 2006. MTV first refused the video because it promoted a product, then aired a version with the brand censored. It is credited with spreading Vans and skate style among Black youth in California and launched Lil B's career.","flags":["UNVERIFIED, DO NOT USE: a search summary claimed the song 'tripled Vans's annual revenue'. Neither the Wikipedia article nor The Diamondback piece supports this."],"sources":[{"title":"Vans (song) - Wikipedia","url":"https://en.wikipedia.org/wiki/Vans_(song)"},{"title":"Ten years later, 'Vans' is the skate anthem that launched Lil B's career (The Diamondback)","url":"https://dbknews.com/2016/12/01/lil-b-rapper-impact-vans-based-god/"},{"title":"Hip-Hop's Top Ten Greatest Sneaker Songs (Village Voice)","url":"https://www.villagevoice.com/2010/12/07/hip-hops-top-ten-greatest-sneaker-songs/"}],"youtube":"5fR2OgGbKds","youtube_title":"The Pack - Vans (Official Video)","youtube_channel":"ThePackVEVO","spotify":"5pdUVaAfEOGSdc4GAuQgEp","shoe":{"kind":"pick","label":"Vans Old Skool 'Black White'","why":"The song names the brand. Our stand-in is the classic Old Skool.","listings":[{"id":3580,"platform":"goat","name":"Vans Old Skool 'Black White'"},{"id":181935,"platform":"stockx","name":"Vans Old Skool Black White"}],"n_now":194,"med_now":51.0,"n_now_goat":55,"n_now_stockx":139,"n_ago":229,"med_ago":45.0,"change":{"pct":24.7,"lo":11.7,"hi":32.9,"p":0.0,"n_ago":229,"n_now":194,"platforms":["goat","stockx"],"q":0.0},"retail":70.0,"image":"https://images.stockx.com/images/Vans-Old-Skool-Black-White-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-01",54,59],["2025-02",58,17],["2025-03",50,44],["2025-04",50,34],["2025-05",56,32],["2025-06",53,27],["2025-07",42,76],["2025-08",46,99],["2025-09",55,55],["2025-10",49,68],["2025-11",49,85],["2025-12",51,58],["2026-01",50,52],["2026-02",50,47],["2026-03",50,72],["2026-04",50,125],["2026-05",49,163],["2026-07",51,71],["2026-08",52,63],["2026-09",51,68]],"n_all":1474,"med_all":50.0,"first_sale":"2024-10-26","all_sales":null,"vs_retail":-27.1}},{"title":"Nikes on My Feet","artists":["Mac Miller"],"year":2010,"release":"2010-08-13 (K.I.D.S. mixtape; officially on streaming later)","genre":"hip-hop","brand":"Nike","model":"Not named (the song is about Nikes in general)","colourway":null,"mention":"A teenage Mac Miller builds the hook around a Nas line about Nikes, turning it into a carefree anthem about being young with fresh sneakers on.","quote":null,"impact":"It samples Nas's 'The World Is Yours (Remix)'. The video was heavily played on YouTube, and the official upload has about 94.7M views as of 2026-10-03. It became a sneakerhead anthem, though no Nike deal or sales link is documented.","flags":["No specific model is named, so the search terms are editorial. Consider pairing with a top Nike seller from our data instead."],"sources":[{"title":"Nikes on My Feet - samples (WhoSampled)","url":"https://www.whosampled.com/Mac-Miller/Nikes-on-My-Feet/"},{"title":"K.I.D.S. - Wikipedia","url":"https://en.wikipedia.org/wiki/K.I.D.S."},{"title":"'K.I.D.S' - A look back (Collegiate Times)","url":"https://www.collegiatetimes.com/lifestyles/k-i-d-s---a-look-back-at-one-of-mac-millers-best/article_b8ca2116-6882-11ef-a103-3b283542c3ea.html"}],"youtube":"a-rqu-hjobc","youtube_title":"Mac Miller - Nikes On My Feet","youtube_channel":"Mac Miller (@macmiller, Official Artist Channel)","spotify":"6oKDhbz7nqIAoTLSJyNX9b","shoe":{"kind":"pick","label":"Nike Dunk Low 'Panda'","why":"The song names no model. Our stand-in is the Dunk Low 'Panda', one of the most-sold Nikes in our data.","listings":[{"id":15141,"platform":"goat","name":"Nike Dunk Low 'Black White'"},{"id":151761,"platform":"stockx","name":"Nike Dunk Low Retro White Black Panda"}],"n_now":3779,"med_now":65.0,"n_now_goat":1272,"n_now_stockx":2507,"n_ago":9436,"med_ago":63.0,"change":{"pct":3.1,"lo":1.0,"hi":3.7,"p":0.0,"n_ago":9436,"n_now":3779,"platforms":["goat","stockx"],"q":0.0},"retail":115.0,"image":"https://images.stockx.com/images/Nike-Dunk-Low-Retro-White-Black-2021-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-01",68,2895],["2025-02",69,3699],["2025-03",70,3589],["2025-04",60,4420],["2025-05",55,7026],["2025-06",59,3285],["2025-07",62,3838],["2025-08",64,3772],["2025-09",64,2114],["2025-10",64,1720],["2025-11",65,2039],["2025-12",66,2999],["2026-01",66,1446],["2026-02",65,1456],["2026-03",65,1625],["2026-04",66,1545],["2026-05",64,1179],["2026-07",63,1254],["2026-08",66,1437],["2026-09",66,1131]],"n_all":60813,"med_all":65.0,"first_sale":"2024-11-05","all_sales":null,"vs_retail":-43.5}},{"title":"Jumpman","artists":["Drake","Future"],"year":2015,"release":"2015-09-20 (What a Time to Be Alive); single 2015-11-10","genre":"hip-hop / trap","brand":"Jordan (Nike)","model":"Air Jordan (the Jumpman logo)","colourway":"Not named. Jordan Brand used the song to promote the OVO Air Jordan 10 'Black' (2016-02-13, $225).","mention":"The chant-like hook just repeats the name of Jordan Brand's silhouette logo, turning a sneaker trademark into a party chant.","quote":null,"impact":"It peaked at #12 on the Hot 100 and is certified 5x Platinum. Jordan Brand promoted Drake's OVO Air Jordan 10 'Black' with a lookbook video soundtracked by the song. Downloads jumped 431% after a 2016 Apple Music ad of Taylor Swift rapping it. Kanye's 'Facts' (below) answered it.","flags":[],"sources":[{"title":"Jumpman (song) - Wikipedia","url":"https://en.wikipedia.org/wiki/Jumpman_(song)"},{"title":"Jordan Brand x Drake OVO Collection 2016 (Sneaker News)","url":"https://sneakernews.com/2016/02/08/jordan-brand-officially-previews-drakes-ovo-collection/"},{"title":"A History of Drake's Sneaker Collaborations (Complex)","url":"https://www.complex.com/sneakers/a/john-gotty/drake-ovo-sneaker-collaboration-history"}],"youtube":"drprt4Dft7Y","youtube_title":"Jumpman","youtube_channel":"Drake - Topic","spotify":"27GmP9AWRs744SzKcpJsTZ","shoe":{"kind":"pick","label":"Air Jordan 10 Retro 'OVO Black'","why":"The hook is the logo, not a shoe. Jordan Brand used the song to promote Drake's OVO Air Jordan 10 'Black' (2016).","listings":[{"id":2223,"platform":"goat","name":"OVO x Air Jordan 10 Retro 'Black'"},{"id":60437,"platform":"stockx","name":"Jordan 10 Retro Drake OVO Black"}],"n_now":20,"med_now":281.5,"n_now_goat":0,"n_now_stockx":20,"n_ago":30,"med_ago":262.0,"change":null,"retail":225.0,"image":"https://images.stockx.com/images/Air-Jordan-10-Retro-Drake-OVO-Black-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-02",246,5],["2025-03",250,11],["2025-04",279,7],["2025-05",285,6],["2025-06",234,10],["2025-07",268,8],["2025-08",278,14],["2025-09",256,11],["2025-10",275,11],["2025-11",284,16],["2025-12",270,14],["2026-01",250,15],["2026-02",261,12],["2026-03",275,9],["2026-04",278,9],["2026-05",300,7],["2026-07",302,10],["2026-08",262,9]],"n_all":213,"med_all":267.0,"first_sale":"2024-10-25","all_sales":null,"vs_retail":25.1}},{"title":"Converse High","artists":["BTS"],"year":2015,"release":"2015-04-29 (The Most Beautiful Moment in Life, Pt. 1)","genre":"K-pop / hip-hop","brand":"Converse","model":"Chuck Taylor All Star high-top","colourway":"The song describes red high-tops (per BTS Wiki summary). Unverified.","mention":"A playful love song addressed to a girl in Converse high-tops, with the shoe as the thing the narrator can't resist.","quote":null,"impact":"Korean broadcasters don't allow brand names on air, so BTS performed it on TV as 'Lovers High'. Converse later worked with BTS's BT21 characters on a Chuck Taylor collection (Korea, 2018), and V wore Chuck 70s in the 'Dynamite' video, which set off fan demand. No sales figures were found.","flags":["The colourway is from a fan wiki only. Don't say 'red' without checking a primary source."],"sources":[{"title":"The Most Beautiful Moment in Life, Pt. 1 - Wikipedia","url":"https://en.wikipedia.org/wiki/The_Most_Beautiful_Moment_in_Life,_Pt._1"},{"title":"Converse High (BTS Wiki)","url":"https://bts.fandom.com/wiki/Converse_High"},{"title":"BTS & Line's BT21 Characters Team Up With Converse (Billboard)","url":"https://www.billboard.com/music/music-news/bts-line-bt21-converse-collection-details-8466862/"}],"youtube":"jw-pAvTfPFY","youtube_title":"Converse High","youtube_channel":"BTS - Topic","spotify":"6ZITsss1URNOIKhniylpBP","shoe":{"kind":"pick","label":"Converse Chuck 70 High 'Black'","why":"The song's colourway is unverified (a fan wiki says red), so we show the black Chuck 70 high-top, the version V wore in later years.","listings":[{"id":9956,"platform":"goat","name":"Converse Chuck 70 Vintage Canvas High 'Black'"},{"id":156013,"platform":"stockx","name":"Converse Chuck Taylor All Star 70 Hi Black"}],"n_now":518,"med_now":101.0,"n_now_goat":208,"n_now_stockx":310,"n_ago":447,"med_ago":75.0,"change":{"pct":28.5,"lo":24.0,"hi":32.8,"p":0.0,"n_ago":447,"n_now":518,"platforms":["goat","stockx"],"q":0.0},"retail":85.0,"image":"https://images.stockx.com/images/Converse-Chuck-Taylor-All-Star-70s-Hi-Black-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-01",64,47],["2025-02",65,60],["2025-03",65,114],["2025-04",64,104],["2025-05",65,116],["2025-06",65,87],["2025-07",69,153],["2025-08",75,192],["2025-09",86,109],["2025-10",75,114],["2025-11",76,128],["2025-12",83,221],["2026-01",87,111],["2026-02",97,94],["2026-03",96,105],["2026-04",71,254],["2026-05",99,247],["2026-07",102,164],["2026-08",103,227],["2026-09",97,137]],"n_all":3147,"med_all":78.0,"first_sale":"2024-10-23","all_sales":null,"vs_retail":18.8}},{"title":"Nikes","artists":["Frank Ocean"],"year":2016,"release":"2016-08-20 (Blonde; video on Apple Music the same day)","genre":"R&B","brand":"Nike","model":"Not named (Nike as a symbol of wanting things)","colourway":null,"mention":"Frank Ocean uses the craving for new Nikes as shorthand for materialism, gently mocking what people chase (Billboard's reading).","quote":null,"impact":"It opens Blonde. Billboard ranked it #28 and Pitchfork #25 among 2016's best songs, and NPR named the video one of 2016's best. The impact is cultural, not commercial: no Nike deal or sales link is documented.","flags":["No model is named, so the search terms are editorial.","The video may be age-restricted (mature themes). Test it in the embed and handle onError 101/150."],"sources":[{"title":"Nikes (Frank Ocean song) - Wikipedia","url":"https://en.wikipedia.org/wiki/Nikes_(Frank_Ocean_song)"}],"youtube":"diIFhc_Kzng","youtube_title":"Frank Ocean - Nikes","youtube_channel":"Blonded (@blonded, Official Artist Channel)","spotify":"19YKaevk2bce4odJkP5L22","shoe":{"kind":"brand","label":"Every Nike sneaker in our data","why":"Frank Ocean's Nikes stand for wanting things, not a model, so this card covers every Nike-brand sneaker (Jordan Brand not included).","n_now":452439,"med_now":136.0,"listings_all":34854,"change":{"pct":-0.5,"lo":-1.4,"hi":0.5,"p":0.534,"listings":2209,"method":"median same-listing change, listings with 20+ sales in both windows","q":0.5933}}},{"title":"i need meds","artists":["Lil Yachty"],"year":2025,"release":"2025-07-23 (Spotify)","genre":"hip-hop","brand":"Nike","model":"Air Force 1 Low x Lil Yachty 'Concrete Boys'","colourway":"Black/Red sample in the video. The released pair is White/Navy (IB5720-100, $140, 2024-12-02).","mention":"The tie is in the video, not the lyrics: the music video first showed an unreleased black-and-red Concrete Boys Air Force 1 Low.","quote":null,"impact":"Yachty's 'Concrete Boys' AF1 (named after his crew and label, 'It's Us' ad-lib on the tongue) went from a friends-and-family pair to a SNKRS release on 2024-12-02 and sold out. More colourways (a 'Lucky Green' in May 2025, then the Black/Red from this video) kept it in the news. Our own data shows this collab up +146% this year (internal, not from these sources).","flags":["The link is the shoe in the video, not a lyric. Say 'shows off', not 'raps about'.","Sole Retriever's wording about when the Black/Red first appeared is muddled. Don't quote a date for the sample's debut."],"sources":[{"title":"Lil Yachty Gives Close Look at a Black Red Concrete Boys AF1 Low in 'i need meds' video (Sole Retriever)","url":"https://www.soleretriever.com/news/articles/lil-yachty-black-red-concrete-boys-nike-air-force-1-low-i-need-meds-music-video-july-2025"},{"title":"Lil Yachty Nike Air Force 1 'Concrete Boys' IB5720-100 (Sneaker News)","url":"https://sneakernews.com/2024/11/19/lil-yachty-nike-air-force-1-concrete-boys-ib5720-100/"},{"title":"Lil Yachty's Air Force 1 Sneaker Is for the Concrete Boys (Highsnobiety)","url":"https://www.highsnobiety.com/p/lil-yachty-nike-air-force-1/"}],"youtube":"hrJCIFmu8Yc","youtube_title":"Lil Yachty - i need meds","youtube_channel":"lil boat (@lilyachty, Official Artist Channel)","spotify":"6JIHW3L3mW9z2RtMNe1nlr","shoe":{"kind":"video","label":"Lil Yachty x Nike Air Force 1 Low 'Concrete Boys'","why":"The shoe is in the video, not the lyrics. This is the released White/Navy pair (December 2, 2024, $140).","listings":[{"id":50753,"platform":"goat","name":"Lil Yachty x Nike Air Force 1 Low 'Concrete Boys'"},{"id":149920,"platform":"stockx","name":"Nike Air Force 1 Low Lil Yachty Concrete Boys It's Us"}],"n_now":139,"med_now":180.0,"n_now_goat":62,"n_now_stockx":77,"n_ago":445,"med_ago":175.0,"change":{"pct":2.4,"lo":-2.1,"hi":7.5,"p":0.241,"n_ago":445,"n_now":139,"platforms":["goat","stockx"],"q":0.3013},"retail":130.0,"image":"https://images.stockx.com/images/Nike-Air-Force-1-Low-Lil-Yachty-Concrete-Boys-Its-Us-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1738193358","image_src":"StockX","spark":[["2025-01",149,514],["2025-02",149,281],["2025-03",150,267],["2025-04",149,232],["2025-05",155,297],["2025-06",155,190],["2025-07",165,203],["2025-08",176,170],["2025-09",197,88],["2025-10",190,57],["2025-11",198,74],["2025-12",212,116],["2026-01",162,43],["2026-02",168,61],["2026-03",180,73],["2026-04",159,77],["2026-05",160,94],["2026-07",178,70],["2026-08",181,52],["2026-09",185,22]],"n_all":4452,"med_all":155.0,"first_sale":"2024-12-01","all_sales":null,"vs_retail":38.5,"lucky":{"listings":[{"id":53775,"platform":"goat","name":"Lil Yachty x Nike Air Force 1 Low 'Concrete Boys - Lucky Green'"},{"id":175071,"platform":"stockx","name":"Nike Air Force 1 Low Lil Yachty Concrete Boys Lucky Green"}],"n_now":454,"med_now":588.0,"n_now_goat":281,"n_now_stockx":173,"n_ago":1226,"med_ago":497.0,"change":{"pct":12.5,"lo":10.7,"hi":19.3,"p":0.0,"n_ago":1226,"n_now":454,"platforms":["goat","stockx"]},"retail":130.0,"image":"https://images.stockx.com/images/Nike-Air-Force-1-Low-Lil-Yachty-Concrete-Boys-Lucky-Green-Product.jpg?fit=fill&bg=FFFFFF&w=700&h=500&fm=webp&auto=compress&q=90&dpr=2&trim=color&updated_at=1748380329","image_src":"StockX","spark":[["2025-05",215,3219],["2025-06",300,1780],["2025-07",457,610],["2025-08",518,450],["2025-09",594,216],["2025-10",590,220],["2025-11",594,174],["2025-12",620,265],["2026-01",600,159],["2026-02",615,145],["2026-03",599,191],["2026-04",638,228],["2026-05",673,193],["2026-07",524,240],["2026-08",655,141],["2026-09",624,82]],"n_all":8484,"med_all":323.0,"first_sale":"2025-04-21","all_sales":null,"vs_retail":352.3,"label":"Lil Yachty x Nike Air Force 1 Low 'Concrete Boys - Lucky Green'"}},"effect":{"video_date":"2025-07-23","window":["2025-05-01","2025-11-01"],"its_us":[["2025-04-28",153,31],["2025-05-05",153,53],["2025-05-12",148,70],["2025-05-19",158,92],["2025-05-26",159,57],["2025-06-02",155,49],["2025-06-09",159,45],["2025-06-16",150,38],["2025-06-23",154,45],["2025-06-30",150,52],["2025-07-07",169,54],["2025-07-14",164,43],["2025-07-21",170,36],["2025-07-28",175,50],["2025-08-04",179,49],["2025-08-11",180,35],["2025-08-18",187,33],["2025-08-25",168,28],["2025-09-01",190,21],["2025-09-08",186,17],["2025-09-15",200,24],["2025-09-22",190,18],["2025-09-29",189,15],["2025-10-06",202,19],["2025-10-13",190,14],["2025-10-20",172,12],["2025-10-27",200,5]],"lucky_green":[["2025-04-28",439,11],["2025-05-05",395,39],["2025-05-12",328,114],["2025-05-19",209,2164],["2025-05-26",228,996],["2025-06-02",250,682],["2025-06-09",326,444],["2025-06-16",388,313],["2025-06-23",410,211],["2025-06-30",440,157],["2025-07-07",450,151],["2025-07-14",457,161],["2025-07-21",486,105],["2025-07-28",488,117],["2025-08-04",488,123],["2025-08-11",508,122],["2025-08-18",545,77],["2025-08-25",575,72],["2025-09-01",599,55],["2025-09-08",588,43],["2025-09-15",582,56],["2025-09-22",599,50],["2025-09-29",617,52],["2025-10-06",622,48],["2025-10-13",602,38],["2025-10-20",556,38],["2025-10-27",530,56]]}}],"wrapped_riser":{"name":"Lil Yachty x Nike Air Force 1 Low 'Concrete Boys - Lucky Green'","pct":146.2451,"med_2025":253.0,"med_2026":623.0,"n_2025":3439,"n_2026":925,"rule":"same listing, 500+ sales in Jan-Sep 2025 and in Jan-Sep 2026"}}