SneakerPulse Blog

Do Jordan 11s resell above retail? 16 pairs checked (updated October 2026)

Eight of the nine December holiday pairs do, from +7% to +58% over retail. Of the seven released in other months, two do, and the 2026 Low University Blue sells for a third under retail.

Every December, Jordan Brand releases a new Air Jordan 11, and the common belief is that the holiday pair will hold its value. Some years it does. The 2024 pair, Legend Blue, still sells for less than it cost in the store.

We compared the median resale price of 16 adult Jordan 11s with their retail price, using 17,195 StockX sales recorded between July 28 and October 25, 2026. Eight of the nine December releases sell above retail. Of the seven pairs released at other times of year, two do.

Updated October 30, 2026. The September 25 version of this post compared 14 pairs. Re-running it on today's StockX retail catalog (48,842 listings, against 47,997 in the September snapshot) showed that the old catalog had missed three Jordan 11s that cleared the same bar of 270 recorded sales in the June 27 - September 24 window: the Playoffs Bred (2019) at 38% above retail (742 sales), the Low University Blue (2026) at 34% below retail (3,148 sales, the second most-traded Jordan 11 of the summer) and the women's Low Mother's Day at 50% below (500 sales). Every figure the September post gave for the 14 shoes it named still holds within a point on today's record (sales counts moved by 0 to 3), but its headline should have read eight of nine December pairs and one of eight others. The table and chart below use the latest 90 complete days instead; the September figures are kept in the methodology.

Dot chart of median StockX resale price vs retail for 16 Air Jordan 11 releases, July 28 - October 25, 2026. December releases: Concord 2018 +58%, Playoffs Bred 2019 +41%, Space Jam 2016 +34%, Cool Grey 2021 +31%, Gamma Blue 2025 +20%, Jubilee 2020 +15%, Cherry 2022 +9%, Gratitude 2023 +7%, Legend Blue 2024 -10%. Other releases: Comme des Garcons Homme Plus Black +65%, Low Space Jam 2024 +36%, Low Bred 2025 -4%, Rare Air -19%, Low University Blue 2026 -36%, women's Pearl -43%, women's Low Mother's Day -50%.
Median StockX resale price vs retail, July 28 - October 25, 2026, with 95% bootstrap intervals. Teal marks December holiday releases.

Eight of nine holiday pairs sell above retail

The older December pairs lead. The 2018 Concord sells for a $347 median against a $220 retail price, 58% above retail, and every one of its 505 recorded sales went above retail. The 2019 Playoffs Bred, the 2016 Space Jam and the 2021 Cool Grey are each a third or more above retail. The most recent holiday pair, Gamma Blue (December 2025), sells for $283, 20% above its $235 retail, and 97% of its 5,229 StockX sales in the window were above retail.

Release Released Retail Median resale vs retail Sales
Concord Dec 2018 $220 $347 +58% 505
Playoffs Bred Dec 2019 $220 $310 +41% 757
Space Jam Dec 2016 $220 $295 +34% 424
Cool Grey Dec 2021 $225 $294 +31% 815
Gamma Blue Dec 2025 $235 $283 +20% 5,229
Jubilee Dec 2020 $220 $253 +15% 441
Cherry Dec 2022 $225 $246 +9% 584
Gratitude Dec 2023 $230 $245 +7% 891
Legend Blue Dec 2024 $230 $206 -10% 1,389

Legend Blue is the exception among the holiday pairs. It sells for $206, 10% under retail, and only about a quarter of its recent sales (27%) went above $230. A year on from its release it has not recovered: its September median was $205.

Eight of nine December Jordan 11s sell above retail. Of the seven released in other months, two do.

Get the next data story by email · at most one a day, free

Outside December, two pairs sell above retail

The two are the 2024 Low Space Jam, 36% above its $190 retail with all of its 417 recorded sales above retail, and the September 2026 Comme des Garcons Homme Plus Black, a $358 collaboration that sells for $591, 65% above retail on 349 sales in its first seven weeks. The rest sell below retail, and the newest pairs sell furthest below it. The Low University Blue (2026) is the clearest case: 2,746 sales in the window, a $125 median against a $195 retail price, 36% under.

Release Released Retail Median resale vs retail Sales
Comme des Garcons Homme Plus Black Sep 2026 $358 $591 +65% 349
Low Space Jam May 2024 $190 $259 +36% 417
Low 72-10 May 2022 $190 $186 -2% 235 (under the bar)
Low Bred Apr 2025 $190 $183 -4% 1,160
Mojave Nov 2025 $250 $214 -14% 246 (under the bar)
Rare Air Nov 2025 $235 $190 -19% 728
Low University Blue Apr 2026 $195 $125 -36% 2,746
Pearl (women's) Nov 2025 $230 $130 -43% 333
Low Mother's Day (women's) May 2026 $195 $97 -50% 427

Mojave and the Low 72-10 fell under the 270-sale bar this window (246 and 235 sales), so they are listed with their samples but left out of the counts and the test. The women's Pearl has moved a little since September, from $115 to $130, but only 1% of its 333 sales went above its $230 retail.

With 16 shoes, this is a pattern, not a rule. Holiday pairs differ from the others in more than their release month, and the older pairs on this list are the ones people still trade often, which favours pairs that held their value. The Comme des Garcons pair shows the other way a Jordan 11 clears retail: a small collaboration run, not a December date.

Kids' sizes follow the adult pair

Grade-school (GS) versions track their adult pair, but more sharply. The Gamma Blue GS sells 29% above its $190 retail ($245 median, 807 sales). The Legend Blue GS sells 44% below its $185 retail ($104 median, 428 sales), and the Rare Air GS sells 38% below ($117, 262 sales).

Gamma Blue fell after release, then settled

Figures from the September 24 analysis, not re-run in October. On StockX, Gamma Blue's median was $343.50 in its December 2025 release month (32,290 sales), fell to $281 by February and held between about $259 and $287 through September; the October window above puts it at $283. Legend Blue followed a similar path one year earlier, from $215 in December 2024 to $175 by April 2025, and climbed back to $208.50 in September 2026. Both pairs sold for the most around their release, then fell over the next two to four months.

Big sizes cost more, and highs cost more than lows

Figures from the September 24 analysis, not re-run in October. Across all Jordan 11s on GOAT, adult sizes 7 to 12 sold within a narrow band: medians between $227 and $250. Size 13 sold for $266.50 and size 14 for $291. Full-height adult Jordan 11s sold for a $262 median against $177 for Lows.

For one shoe's size-by-size prices, the Air Jordan 11 page lists every size, and the price checker looks up any listing. The Air Jordan 11 vs Air Jordan 12 comparison puts the model beside its December neighbour, and the sneakers reselling furthest above retail ranks every StockX listing on the same resale-to-retail ratio.

What this means

If you own a December Jordan 11 from 2016 to 2023, recorded sales put it above its retail price. Gamma Blue is still above retail ten months after release. Legend Blue shows that a holiday release can still sit below retail a year on, and the non-holiday pairs from 2025 and 2026 sell for less than retail today, the Low University Blue by a third. None of this is a forecast. It describes what these shoes sold for in the 90 days to October 25, 2026.

How we measured this

Methodology (October 30, 2026 update): Resale vs retail uses completed StockX sales from July 28 to October 25, 2026, the latest 90 days our record holds in full on both marketplaces (17,195 sales across 16 adult listings with at least 270 sales each; the three GS pairs add 1,497), because StockX sells only new pairs. Retail prices and release dates come from StockX product data retrieved via kicks.dev, refreshed daily since October 30, 2026 (48,842 listings on the day of this update). "vs retail" is the median sale divided by retail, minus one. 95% intervals come from 1,000 bootstrap resamples of each shoe's sales (Concord +55% to +60%, Gamma Blue +20% to +21%, Legend Blue -11% to -10%, Low University Blue -36% to -35%), and the share of sales above retail has a Wilson interval (Gamma Blue 97%, 97-98%; Legend Blue 27%, 25-30%). Eight of nine December pairs and two of seven others sell above retail (Fisher's exact test, two-sided p = 0.035). This is one test on 16 shoes. It does not control for release size or for which older pairs are still traded, so read it as a description, not a rule. September 25 version, for the record: June 27 to September 24, 2026, 18,029 sales across 19 listings on the catalog of that day; seven of eight December pairs and one of six others above retail (p = 0.026). On today's catalog the same window holds 19,628 sales across 17 adult listings over the bar (the GS pairs add 1,936), eight of nine December pairs and one of eight others (p = 0.003); the 14 published figures were unchanged within a point. Monthly medians, sizes and highs vs lows still use 45,473 GOAT and StockX sales of Air Jordan 11 footwear from June 27 to September 24, 2026 (median $221; middle half $152-$275). The size table uses GOAT only (StockX sales carry no size) and excludes GS, PS, TD, women's, crib and cleat listings. GOAT sells used pairs too, which lowers its medians for older shoes. StockX recorded almost no sales from May 22 to July 3, 2026 (a source gap), so the monthly medians skip June 2026 on StockX.

model deep diveAir Jordan 11resale vs retailGamma BlueLegend BlueStockXGOAT

The shoes in this post

The 4 shoes named above, each with its own page: recorded sales by size and marketplace, updated daily. Photos GOAT and StockX.

The Sunday ranking, by email

One email every Sunday: which sneakers hold up after release and the week's posts. Nothing on the other six days, unsubscribe in one click.

You'll get a confirmation email first. How we handle your address.

← More postsFollow the blog →