Sneaker Trend Brief, Nov 2-8, 2026

Air Jordan 4 Retro 'Rare Air - Tour Yellow' 2026

Most talked about this week: Air Jordan 4. Its sales are in a normal range (+0%).

8,180 sales in Nov 2-8 vs about 8,156 a week over the four weeks before, GOAT and StockX.

Updated Nov 12, 2026. Past sales, not a forecast. Talk is not demand.

What people are talking about

Tap a shoe to see the numbers and a free chart.

Also being talked about, but we have no sales data to add: Air Bakin Royal, Air Bakin 'Varsity Royal'.

Selling fast, and nobody is talking about it

Sales jumped, with no mentions in the sneaker news and videos we read.

The full table and how a shoe gets on it

Notable week-over-week gains in recorded sales with no mentions in the sneaker news and YouTube sources we read. This is the earliest signal we have; no one else is covering these yet, which is the opening for a post.

ShoeSales, last 7 daysPrior weekly averageChangeUsual weekly swing
Jordan 17 Retro Low643205+214%8%
Nike Ja 3 TB346174+99%38%
adidas Harden Vol. 10328192+71%12%
adidas Harden Vol. 9295189+56%14%
Nike Kobe 9 Elite Low EM Protro164108+53%21%
Zoom Kobe 6414293+41%2%

GOAT and StockX, Nov 2-8 vs the average of the four weeks before it. Shown when sales rose 20%+ and 15+ points more than all sneakers, with 100+ sales in the latest week and a prior average of 50+ a week, and more than twice the shoe's usual weekly swing. The latest week ends at the last day our record is fully backfilled, and a shoe is left out when any of those five weeks has under 80% of its own peak count of listings selling (its history is still loading); 267 shoes and groups left out this week.

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Buzz vs reality, on one chart

For resellers, shop owners, brands, marketers and video makers who want to talk about what people are already watching and buying. Each dot is a trend from the list above: how much it is being talked about (left to right) against what happened to its recorded sales (bottom to top). Filled dots moved by more than the usual week-to-week swings (see How we measure); hollow dots stayed within the usual weekly swings, and only the loudest are named. Shoes high on the left are selling without much talk: easy wins for a first post.

Talked about, sales risingSelling, not talked aboutTalked about, sales fallingMore buzz (news, search, YouTube; recent and fast-growing count more) →Sales vs prior 4-week average0%+229%-30%Jordan 17 Retro LowAir Jordan 6Air Jordan 4 BredAir Jordan 11Nike Ja 3DunkTravis ScottAir Jordan 4

Fashion and apparel

Coverage is limited: GOAT and StockX are mainly footwear marketplaces, so we only see apparel brands that sell there (streetwear and outerwear), and fashion footwear brands. Treat these as a streetwear and seasonal read, not the fashion market.

BrandLast 7 daysPrior weekly averageChangeUsual weekly swing
Denim Tears (apparel)222301-26%13%
Supreme (apparel)3,2274,352-26%6%
The North Face (apparel)464370+25%35%
Timberland (footwear)2,2381,788+25%9%
UGG (footwear)2,0061,767+14%8%
Vale Forever (apparel)246268-8%5%
Fear of God (apparel)2,9002,715+7%6%
Fear of God Essentials (apparel)3,0692,910+6%9%
BAPE (apparel)137140-2%11%
Sp5der (apparel)583589-1%12%

Sales recorded on GOAT and StockX, Nov 2-8 vs the average of the four weeks before. Apparel brands are compared with the apparel watch list; footwear brands with all footwear. Seasonal brands (UGG, boots, outerwear) rise and fall with weather, so compare with the same weeks last year before calling a trend.

What is trending on YouTube

160 sneaker videos published in the last 7 days that we checked (82 Shorts), by views per hour since upload. Median 385 views an hour. Breakout = views divided by the channel's subscribers: a small channel with big views means the topic pulled, not the channel.

Video (links to YouTube)ChannelViewsAgeViews/hourBreakout
The 10-Hour Truth About The $205 Air Jordan 41 "Ruby"SoleNice329,9576 d2,358118x
North West Steps Out With Dad Kanye West And Siblings At Yeezy ShowTAP IN116,7105 d915117x
Ye - OUT OF MY MIND (YEEZY SZN 01) [HQ]yevault90,1347 d55990x
Space JamTK7live622,1735 d4,92444x
Kanye West let’s Neon be First STREAMER to be on YEEZY fashion SHOWViralclipper-167,0886 d43730x
Full white sneaker, Jordan 4 Oreokick12_official25,7924 d24926x
This era's Iverson? -- "Puma, New Balance, yeah, that's public school shoes,...PullUpTheTape25,2502 d49525x
AJ 4 Blue – Hot Resell SneakerSneaker Vault144,3207 d86921x

Topics pulling views

Kanye West: 11 videos, 739,801 viewsMichael Jordan: 2 videos, 1,148,162 viewsAir Jordan 4 Bred: 4 videos, 226,871 viewsAir Jordan 4: 4 videos, 212,292 viewsDunk: 2 videos, 517,513 viewsNew Balance 9060 / 9060: 1 video, 33,125 viewsTravis Scott: 2 videos, 32,565 views

Title formats in the fastest 80 videos

FormatShare of videosAvg views/hour
question hook12% (10)376
price reveal10% (8)2,175
review / on feet10% (8)984
ranking / tier list8% (6)1,511
resell / flip4% (3)429

A format that is common is not necessarily better: averages here are dominated by a few very fast videos. Use it to see what the audience is clicking, then test your own.

Titles are shown only to point you at what is being watched; videos belong to their creators.

Upcoming releases and calendar hooks

DateMomentWhat our data says about it
Nov 26, 2026 (14 days)ThanksgivingAround Thanksgiving 2025, average daily resale sales were +52.7% against the usual baseline (20,422 vs 13,370 a day on GOAT and StockX).
Nov 27, 2026 (15 days)Black FridayAround Black Friday 2025, average daily resale sales were +59.0% against the usual baseline (21,548 vs 13,548 a day on GOAT and StockX).
Nov 30, 2026 (18 days)Cyber MondayAround Cyber Monday 2025, average daily resale sales were +71.8% against the usual baseline (23,825 vs 13,866 a day on GOAT and StockX).

Sneaker news this week mentions releases or restocks for: Nocta, Air Bakin, Reebok G-Unit G6, Love Letter. Check retailer and brand pages for dates; we do not list dates we have not confirmed.

Need custom trend data for your shop, brand or channel? Work with us. Charts above are free to use with the credit line and a link to sneakers-pulse.com/trending.

How we measure

  • What sold: completed resale sales recorded on GOAT and StockX, footwear unless stated. The latest 7 whole UTC days that are fully backfilled (the same week as the resale section below) against the average week of the 4 before. Listings with a history our record does not have yet are left out of week-over-week figures.
  • Buzz: sneaker news headlines, public search-trend lists, and YouTube view counts for videos from the last 7 days, matched to shoe, model, nickname, collab and person names. Recent mentions count more; fast-growing videos count more.
  • Notable: we call a move notable only when it is at least 20% and 15 points beyond the change for all sneakers, has 100+ sales in the latest week, and is more than twice that shoe's typical week-to-week swing over the previous eight weeks. We show counts and percentages rather than significance tests, because sales of one shoe are not independent coin flips.
  • Limits: buzz is not demand, and buzz alongside a sales rise is correlation, not proof it caused it. These are patterns from the past week, not forecasts or advice. Marketplace sales are one slice of the market: no retail, no other resale sites, US-skewed.

Resale share and price moves, Oct 30 - Nov 5, 2026

40 of 196 sneaker models changed their share of resale sales by more than chance explains. Nike Pro gained the most.

More detail

117.3K footwear sales recorded in shoes with complete records past the window (the week before: 123.9K). That is 90% of the 129.7K footwear sales we hold for the week; the rest are in shoes whose history is still loading and are left out of every comparison here. Per day, with the StockX spike days Oct 27–Oct 28 left out, sales moved +1.4% against the week before. The raw week totals read -5.3%, a comparison those spike days inflate (a spike day has over 115% of the day's usual listing count; the backfill gate leaves such days out too).

Footwear resale sales recorded on GOAT and StockX, 2026-10-30 to 2026-11-05 vs 2026-10-23 to 2026-10-29 (whole UTC days complete on both platforms; only products we have loaded past the window). Models need 30+ sales in the earlier week, brands 200+, and both weeks need at least 80% of the group's own peak listing count over the last 13 weeks (backfill gate; 229 models and 15 brands held back as still loading). A model is listed only if its share of sales moved: exact binomial test against the market-wide split, Benjamini-Hochberg q < 0.05 across 196 models. Price movers compare each sale with sales of the same shoe in the same size (10+ size-matched sales in each week; StockX sales carry no size and are left out), Mann-Whitney test, Benjamini-Hochberg q < 0.05 across 383 shoes. 3 shoe-day(s) with 10+ sales at under 40% of the shoe's usual price were left out as feed errors.

Models gaining share

Sales grew faster than the market's. The number is the gain against the market.

All 10 models gaining, with the test

Model Week beforeThis weekChangevs marketq
Nike Pro
Most of the rise: Nike Air Foamposite Pro 'Oregon Mummy Duck', 50 → 148 sales
55154+180.0% +195.8% <0.001
Nike Zoom D
Most of the rise: Nike Wmns Caitlin 1 'Halloween', 31 → 76 sales
3281+153.1% +167.4% <0.001
adidas Samba OG Mule
Most of the rise: adidas Samba OG Mule Preloved Brown White (Women's), 39 → 139 sales
86202+134.9% +148.1% <0.001
Nike Air Max 95 Gore-Tex
Most of the rise: Nike Air Max 95 Gore-Tex Big Bubble Black, 24 → 63 sales
64120+87.5% +98.1% <0.001
Air Jordan 14 Retro
Most of the rise: Jordan 14 Retro White Forest Green (2026), 498 → 1.1K sales
8411.5K+77.9% +87.9% <0.001
Nike GT Future
Biggest gain of 13 shoes: Nike GT Future Metallic Silver, 8 → 22 sales
5282+57.7% +66.6% 0.022
Nike Air Force 1 Low Luxe
Biggest gain of 5 shoes: Nike Air Force 1 Low Luxe University of Texas, 35 → 53 sales
74116+56.8% +65.6% 0.004
Nike Caitlin 1
Biggest gain of 13 shoes: Nike Caitlin 1 Halloween (Women's), 5 → 144 sales
7951.2K+49.6% +58.0% <0.001
Nike Mind 002
Most of the rise: Nike Mind 002 Black Hyper Crimson, 72 → 110 sales
130183+40.8% +48.7% 0.004
adidas Harden Vol. 10
Most of the rise: adidas Harden Vol. 10 Hell Cat, 106 → 163 sales
204278+36.3% +44.0% <0.001

'vs market' removes the market-wide change; q is the test's false-discovery figure, and only q under 0.05 counts as a move.

Models losing share

Sales fell behind the market's. The number is the drop against the market.

All 10 models losing, with the test

Model Week beforeThis weekChangevs marketq
Air Jordan 1 Low Golf Spiked
Most of the drop: Jordan 1 Low Golf Spiked White Fir Elemental Pink, 14 → 2 sales
3110-67.7% -65.9% 0.015
Air Jordan 41
Most of the drop: Jordan 41 University Red, 73 → 24 sales
8428-66.7% -64.8% <0.001
New Balance 2811 5621-62.5% -60.4% 0.002
adidas Yeezy 500
Biggest drop of 12 shoes: adidas Yeezy 500 Utility Black, 26 → 12 sales
9958-41.4% -38.1% 0.021
Nike Air Force 1 Low '01
Most of the drop: Nike Air Force 1 Low '01 NIGO x J-Hope, 372 → 179 sales
515305-40.8% -37.4% <0.001
Air Jordan 12 Retro
Most of the drop: Jordan 12 Retro Fireside, 736 → 266 sales
1.8K1.1K-40.2% -36.8% <0.001
Nike Air Zoom GT Cut 3 Turbo
Biggest drop of 15 shoes: Nike Air Zoom GT Cut 3 Turbo Phoenix Suns, 49 → 19 sales
170102-40.0% -36.6% 0.002
adidas Adistar Jellyfish
Most of the drop: adidas Adistar Jellyfish Pharrell Williams Red, 404 → 178 sales
1.0K649-35.2% -31.6% <0.001
Air Jordan 12
Most of the drop: Air Jordan 12 Retro 'Eggnog', 677 → 316 sales
1.3K870-34.8% -31.1% <0.001
adidas AE 2
Biggest drop of 17 shoes: adidas AE 2 Black Lime Burst, 36 → 10 sales
310206-33.5% -29.8% <0.001

'vs market' removes the market-wide change; q is the test's false-discovery figure, and only q under 0.05 counts as a move.

Brands, week over week

Against the market, this week over last.

Timberland+13.7%
Li-NingCould be chance+1.6%
UGGCould be chance-0.4%
Air JordanCould be chance-0.8%
Bravest StudiosCould be chance-1.4%
ONCould be chance-11.3%

Brand sales counts

Brands with 200+ sales in the earlier week. Bold rows are clear changes, not chance.

Brand Week beforeThis weekvs market
Timberland 1.8K2.0K +13.7%
Li-Ning 211203 +1.6%
UGG 1.6K1.6K -0.4%
Air Jordan 41.1K38.6K -0.8%
Bravest Studios 752702 -1.4%
ON 355298 -11.3%

Biggest price moves

75 of 383 shoes tested changed price beyond chance, in the same size: 56 fell and 19 rose. Falls outnumbered rises; the biggest moves are below.

All 10 price moves and how 'same size' works

"Same size" compares each sale with sales of that shoe in the same size, so a week that happened to sell more small or big sizes cannot fake a move; it is the number tested and ranked. Before and Now are plain medians across all sizes, for reference; Pairs are the size-matched sales, before / now. GOAT sales only (StockX sales carry no size).

Shoe Same sizeBeforeNowPairs
Air Jordan 4 Retro 'Midnight Navy' -40.0% $69$138 19 / 15
Air Jordan 11 Retro WMNS 'Magic Ball' -28.8% $320$204 51 / 229
Nike Air Force 1 Low 'Gym Red Bright Ceramic' -15.6% $220$178 36 / 184
Air Jordan 4 Retro OG 'Bred' 2026 -12.9% $486$386 16 / 39
Air Jordan 11 Retro 'Jubilee / 25th Anniversary' -10.3% $272$222 14 / 18
APB x Air Jordan 11 Low 'Binary Blue' -9.2% $216$180 87 / 68
Air Jordan 17 Low 'Black Pack' -8.8% $340$298 121 / 169
Tom Sachs x Nike Mars Yard 3.0 -8.4% $738$573 11 / 13
Nike Air Foamposite Pro 'Green Camo' 2026 -7.7% $202$175 14 / 30
Nike Mind 001 AMP 'Indigo Burst' -7.4% $115$73 20 / 27

Frequently Asked Questions

What is the most talked-about sneaker this week?

The most-mentioned shoe in the sneaker news and videos we read this week is Air Jordan 4; its recorded resale sales are within its usual weekly swings (+0%) (8,180 sales in Nov 2-8 vs about 8,156 a week over the four weeks before), so the attention is not clearly showing up in sales.

Can I use SneakerPulse trend charts in my posts or videos?

Yes. The charts on the Trending page are free to use with the credit line left in the image and a link to sneakers-pulse.com/trending.

What was the most-sold sneaker this week?

Nike Mind 001 Slide Black Chrome, with 1.2K resale sales recorded Oct 30 - Nov 5, 2026 at an average of $140.

Which sneaker model gained the most resale share this week?

Nike Pro: 55 sales the week before, 154 this week, +195.8% relative to the whole market. Most of the rise is one shoe, the Nike Air Foamposite Pro 'Oregon Mummy Duck': 50 to 148 of those sales.

How is 'trending' decided?

Footwear resale sales recorded on GOAT and StockX, 2026-10-30 to 2026-11-05 vs 2026-10-23 to 2026-10-29 (whole UTC days complete on both platforms; only products we have loaded past the window). Models need 30+ sales in the earlier week, brands 200+, and both weeks need at least 80% of the group's own peak listing count over the last 13 weeks (backfill gate; 229 models and 15 brands held back as still loading). A model is listed only if its share of sales moved: exact binomial test against the market-wide split, Benjamini-Hochberg q < 0.05 across 196 models. Price movers compare each sale with sales of the same shoe in the same size (10+ size-matched sales in each week; StockX sales carry no size and are left out), Mann-Whitney test, Benjamini-Hochberg q < 0.05 across 383 shoes. 3 shoe-day(s) with 10+ sales at under 40% of the shoe's usual price were left out as feed errors.

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