Sneaker Resale Statistics 2026

The typical sneaker now sells for

3.2% less

than the same shoe did a year ago. Popular models, one year on:

Cost less17 models
About the same19 models
Cost more10 models
More detail

Every shoe with sales in both periods against its own median price 12 months earlier, last 90 days: 23,239 shoes, median change -3.2% (95% interval -3.6% to -2.8%), 10,196 rose, 12,734 fell. Models: 46 with 500+ sales and a year-ago price; cost more or less means the model's same-shoe change clears Benjamini-Hochberg q < 0.05 across all models tested. Past sales, not a forecast.

From 25,924,898 completed sales on GOAT and StockX since October 2024. Updated November 12, 2026. Records are complete through Nov 8; newer days are still filling, so sale counts will rise.

Last year, Black Friday was not cheaper on GOAT and StockX.

Across the 7,330 shoes we tested, the typical shoe sold for the same price as in the two weeks before (Black Friday weekend, Nov 27 to Dec 1, 2025). That is last year, not a forecast for 2026. Black Friday or wait? →

Five numbers to know

A typical pair, by brand

Air Jordan sells for the most, $178. Puma sells for the least, $96.

The eight best sellers

Most pairs sold in the 90 days to Nov 8, the last complete day.

Photos: GOAT, StockX.

All the numbers, with windows and samples

The numbers below come from 25,924,898 completed resale sales on GOAT and StockX. Each line states its window and sample, and the figures update daily (last update November 12, 2026). Please cite "SneakerPulse (sneakers-pulse.com)".

  1. 25,924,898 sneaker resale sales recorded on GOAT and StockX since October 2024.
    Worth $4.24B at sale prices, across 301,461 products (apparel and collectibles included). Sales we recorded, not the whole market.
  2. Nike and Air Jordan made up 61% of recorded footwear resale in October 2026.
    Nike 32.4%, Air Jordan 28.6%, adidas 6.4%; 683,607 footwear sales that month.
  3. The most-traded model is the Air Jordan 1: 153,157 resales in the 90 days to Nov 8, at a median of $128.
    Half of the 150,716 pairs recorded in the last 90 days sold between $92 and $227. That price sample runs to today, so it holds fewer pairs: the newest days are still loading. The sales count stops at the last complete day.
  4. The cheapest popular model on resale is the Samba (median $83); the priciest is the Nike Kobe 6 ($322).
    Across the 49 models with 500+ resales in the last 90 days.
  5. 10 of 46 models resell for clearly more than a year ago, and 17 for clearly less.
    Same-shoe comparison: each shoe against its own price 12 months earlier, so a shift toward pricier colorways cannot fake a rise. Clearly means Benjamini-Hochberg q < 0.05 across all models tested.
  6. Biggest same-shoe rise: Chuck 70, +28.5% in 12 months.
    95% interval +18.8% to +37.5%, 114 shoes compared (85 rose, 28 fell).
  7. Biggest same-shoe fall: New Balance 1906R, -13.0% in 12 months.
    95% interval -18.6% to -6.3%, 106 shoes compared (34 rose, 71 fell).
  8. Week to Nov 5: the typical shoe resold for 0.0% more than the week before.
    1,820 shoes with 10+ sales in both weeks (Oct 30 to Nov 5 vs the prior 7 days); 860 rose, 871 fell; 95% interval -0.1% to +0.0%.
Every brand: price, sales, change
BrandMedian priceSales (90 days)Same shoe vs a year ago
Nike$137657.7K-1.1% (-1.8 to -0.6)
Air Jordan$178601.5K-7.4% (-8.0 to -6.7)
adidas$103131.2K-3.6% (-5.3 to -2.1)
ASICS$11996.8K-4.1% (-6.1 to -2.4)
New Balance$11388.0K-5.9% (-7.0 to -4.4)
Yeezy$14060.2K-4.3% (-6.3 to -2.4)
Vans$15335.1Kno clear change
Converse$11918.7K+14.5% (+7.8 to +21.4)
Puma$9613.1Kno clear change

Same shoe vs a year ago compares each shoe with its own median price 12 months earlier and reports the median change with a bootstrap 95% interval; no clear change means Benjamini-Hochberg q ≥ 0.05 across all brands or models tested.

All 49 models: price, range, sales, change
ModelMedian priceMiddle half of salesSales priced (last 90 days, newest still loading)Same shoe vs a year ago
Air Jordan 1$128$92 to $227150.7K-7.5% (-8.7 to -6.5)
Air Jordan 4$186$148 to $265128.5K-10.7% (-12.4 to -9.5)
Air Force 1$127$89 to $17077.7Kno clear change
Nike Mind 001$137$118 to $16362.7Kn/a
Air Jordan 5$209$167 to $25561.6K-9.5% (-10.9 to -8.2)
Dunk$91$65 to $12546.9K-6.1% (-7.5 to -4.7)
Air Jordan 3$168$132 to $21046.3K-9.2% (-10.5 to -7.0)
Air Jordan 11$226$154 to $28543.2K-8.2% (-10.1 to -6.1)
ASICS Gel-1130$99$89 to $11541.5K-6.6% (-9.3 to -2.3)
Samba$83$65 to $12432.9Kno clear change
Air Jordan 12$179$157 to $21130.9K-4.8% (-7.7 to -2.7)
Air Jordan 6$168$145 to $23528.6K-5.1% (-8.4 to -3.3)
New Balance 9060$107$95 to $13627.4K-8.2% (-10.1 to -6.8)
Vans Old Skool$155$136 to $19025.4Kno clear change
Air Max 95$154$125 to $19525.3K-11.5% (-15.8 to -7.4)
Air Jordan 9$215$157 to $24024.4K-9.5% (-13.6 to -5.9)
Dunk SB$164$116 to $25021.4K-7.3% (-8.6 to -5.9)
Yeezy Boost 350$196$145 to $25421.1Kno clear change
Nike Vomero 5$114$100 to $13320.4Kno clear change
Air Jordan 8$199$179 to $21718.5Kno clear change
ASICS Gel-Kayano 14$139$119 to $16817.8Kno clear change
Air Max 90$137$94 to $18517.8K+4.0% (+1.6 to +6.7)
Onitsuka Tiger Mexico 66$137$121 to $15716.8Kno clear change
Air Jordan 14$207$174 to $27416.3Kno clear change
Air Jordan 13$155$141 to $18415.8Kno clear change
ASICS Gel-NYC$130$110 to $16413.4Kno clear change
Air Max 1$165$115 to $21812.6K+8.5% (+6.2 to +11.6)
Nike Kobe 6$322$250 to $40312.2K+10.2% (+7.6 to +17.7)
2002R$124$108 to $15211.9Kno clear change
Nike P-6000$103$90 to $13011.7K+7.5% (+1.9 to +11.4)
Yeezy Slide$128$99 to $15911.3K-12.1% (-14.7 to -8.6)
Air Max Plus$202$140 to $32510.8K+6.0% (+2.2 to +10.6)
Puma Speedcat$92$76 to $1167.7Kno clear change
Blazer$90$75 to $1167.3Kno clear change
Air VaporMax$136$124 to $1727.1K+6.2% (+3.3 to +13.2)
New Balance 530$92$73 to $1186.9K-10.1% (-15.8 to -7.5)
Gazelle$102$69 to $1426.9K-8.4% (-11.7 to -3.0)
UltraBoost$114$89 to $1546.7K+10.4% (+5.0 to +17.7)
New Balance 1906R$101$88 to $1326.6K-13.0% (-18.6 to -6.3)
Converse SHAI 001$125$105 to $1586.4Kn/a
990$144$115 to $1985.2K+3.6% (+0.7 to +7.9)
Chuck 70$111$89 to $1485.2K+28.5% (+18.8 to +37.5)
Superstar$110$75 to $1734.8Kno clear change
Air Max 270$95$85 to $1114.4Kno clear change
Air Max 97$137$111 to $1912.9K+10.5% (+1.0 to +13.8)
Vans Knu Skool$98$59 to $2092.2Kn/a
Forum$125$92 to $1901.4Kno clear change
574$90$71 to $1331.3Kno clear change
NMD Runner$124$82 to $1801.1Kno clear change

Same shoe vs a year ago compares each shoe with its own median price 12 months earlier and reports the median change with a bootstrap 95% interval; no clear change means Benjamini-Hochberg q ≥ 0.05 across all brands or models tested.

Frequently Asked Questions

What is the average resale price of sneakers?

The typical (median) resale price over the last 90 days is $137 for Nike, $178 for Air Jordan and $103 for adidas, from completed GOAT and StockX sales.

Do sneakers hold their value on resale?

It depends on the model. Comparing each shoe with its own price a year earlier, 10 of 46 popular models resell for clearly more and 17 for clearly less; the biggest rise is the Chuck 70 (+28.5%) and the biggest fall the New Balance 1906R (-13.0%).

Which sneaker brand has the most resale sales?

In October 2026, Nike had 32.4% of recorded footwear resale sales on GOAT and StockX, then Air Jordan (28.6%) and adidas (6.4%).

Where do these sneaker statistics come from?

From SneakerPulse's database of completed resale transactions on GOAT and StockX, refreshed daily. The monthly series are free to download as CSV (CC BY 4.0) at sneakers-pulse.com/free-data and on Kaggle.

Methodology: completed resale sales recorded from GOAT and StockX. Medians and ranges cover the last 90 days; brand and model figures exclude apparel, trading cards and collectibles. StockX sells new pairs only; GOAT also sells used pairs and we cannot tell them apart. Volume is what our feed recorded, not the whole market, and coverage has grown over time, so volume is not compared year over year. Data: free CSV downloads, Kaggle dataset. Related: monthly Resale Index, market data, price checker, blog.