The 15 best-selling sneakers on GOAT, by recorded sales
The Jordan 5 'Halloween' sold 3,946 pairs on GOAT in the 30 days to Oct 29, more than any other shoe. Nine of the top 15 are Jordans. Of the 12 with a known retail price, 8 sold for less than retail.
3,946 pairsThe Jordan 5 'Halloween' sold more pairs on GOAT than any other shoe in the 30 days to Oct 29.Photo: GOAT
$140 on $95The Nike Mind 001 'Black' sold well over its retail price. Only 4 of the 12 best-sellers with a known retail did.Photo: GOAT
$28The YZY slide is the cheapest best-seller, and the only one in the top 15 under $90.Photo: GOATThe best-selling shoe on GOAT this fall is the Jordan 5 'Halloween'. In the 30 days to Oct 29, buyers bought 3,946 pairs, and the middle sale was $206: half sold for more, half for less. That is a little under its $220 retail price.

The 15 best-sellers and what they sold for
Nine of the 15 are Jordans. The other six are three Nikes, a YZY slide, an ASICS and a Timberland boot. Together these 15 shoes took 16% of all the GOAT sales we recorded, out of 13,449 different shoes. The typical shoe sold just 3 pairs.
How we counted: all 15 rows in a table
| Shoe | Pairs sold | Middle sale | Retail |
|---|---|---|---|
| Jordan 5 'Halloween' | 3,946 | $206 | $220 |
| YZY YS-01 slide 'Black' | 3,680 | $28 | not on file |
| Jordan 9 'Space Jam' 2026 | 3,400 | $223 | $215 |
| Nike Mind 001 'Black' | 2,574 | $140 | $95 |
| Jordan 8 'Chrome' 2026 | 2,011 | $200 | $215 |
| Jordan 4 'Toro Bravo' 2026 | 1,980 | $167 | not on file |
| Jordan 4 'Rare Air - Tour Yellow' | 1,625 | $148 | $220 |
| J Balvin x Jordan 3 'Lemonade' | 1,606 | $182 | $225 |
| ASICS Gel-1130 'Black Pure Silver' | 1,330 | $92 | $110 |
| Jordan 1 High 'Royal' 2026 | 1,190 | $157 | $185 |
| Nike Air Bakin 'Varsity Red' | 1,181 | $222 | $170 |
| Timberland 6-Inch boot 'Wheat' | 1,129 | $137 | not on file |
| Jordan 3 'True Blue' 2026 | 1,121 | $168 | $230 |
| Nike Kobe 5 Protro 'Dodgers' | 1,064 | $205 | $190 |
| Jordan 12 'Eggnog' | 980 | $180 | $215 |
3,946 pairs of one shoe in 30 days: the Jordan 5 'Halloween' outsold every other shoe on GOAT.
Best-selling does not mean above retail
Of the 12 shoes with a retail price on file, 8 sold for less than retail at the middle. The biggest gap is the Jordan 4 'Rare Air - Tour Yellow': $148 against $220, about a third under.
Four sold above retail. The Nike Mind 001 'Black' sold for $140 against $95. The Nike Air Bakin 'Varsity Red' sold for $222 against $170. The Kobe 5 'Dodgers' ($205 on $190) and the Jordan 9 'Space Jam' ($223 on $215) sat just above.
The cheapest best-seller is the YZY YS-01 slide, at a $28 middle sale. It is the only one under $90.
The longer view: 90 days
Over the 90 complete days from Aug 1 to Oct 29, the order changes. The YZY slide leads with 14,870 sales. The Jordan 4 'Toro Bravo' (7,367), the Jordan 4 'Rare Air' (7,101) and the Jordan 9 'Space Jam' (6,411) come next.
The Jordan 5 'Halloween' is only 11th over 90 days, with 4,012 sales. Almost all of them came in the last 30 days, because it is a new shoe. Eleven of this month's top 15 are also in the 90-day top 25, so most of the list is steady sellers, not one-week spikes.
Look up any of these by size in the price checker, or see every Air Jordan 5 and Air Jordan 4 price. For the other end of the market, read the 15 most expensive Jordans. Past sales, not a forecast.
Go deeper
GOAT sales recorded Sep 30-Oct 29: 179,847 across 13,449 shoes; the top 15 hold 28,817 (16.0%). Aug 1-Oct 29: 626,689 across 20,267 shoes. Retail is the GOAT listing's own retail price; the YZY slide, the Jordan 4 'Toro Bravo' and the Timberland boot have none on file, so they are left out of the "8 of 12" count.
How we counted
Methodology: GOAT completed sales only, Sep 30-Oct 29 2026, the last 30 days our GOAT record is complete (newer days are still filling and are not counted). These are sales we recorded, not GOAT's own totals: about 940 GOAT listings found since September have no sales history loaded yet, mostly long-tail shoes. One shoe is one style code; adult pairs only (GS, PS and TD left out), no cleats, no toys or apparel; boots and slides count. Ranked by number of sales. Condition is not recorded, so a few used pairs may be in the samples.
The shoes in this post
The 18 shoes named above, each with its own page: recorded sales by size and marketplace, updated daily. Photos GOAT and StockX.
Air Jordan 5 Retro 'Halloween'Check the price →
YZY YS-01 'Black'Price by colorway →
Air Jordan 9 Retro OG 'Space Jam' 2026Check the price →
Nike Mind 001 'Black'Price by colorway →
Air Jordan 8 Retro 'Chrome' 2026Check the price →
Air Jordan 4 Retro 'Toro Bravo' 2026Price by colorway →
Air Jordan 4 Retro 'Rare Air - Tour Yellow' 2026Check the price →
J. Balvin x Air Jordan 3 Retro 'Lemonade'Check the price →
Asics Gel 1130 'Black Pure Silver'Price by colorway →
Air Jordan 1 Retro High OG 'Royal' 2026Check the price →
Nike Air Bakin 'Varsity Red' 2026Check the price →
Timberland 6 Inch Premium Waterproof Boot 'Wheat'Price by colorway →
Air Jordan 3 'True Blue' 2026Check the price →
Nike Zoom Kobe 5 Protro 'Dodgers'Check the price →
Air Jordan 12Model page →
Air Jordan 5Model page →
Air Jordan 4Model page →
Air Jordan 9Model page →