Best Time to Sell Sneakers: What 1,287 Releases Show
How resale prices moved in the 26 weeks after launch, and whether the day of the week matters, measured on real GOAT and StockX sales. Pick a model to see its own pattern next to the market's.
Across 1,287 releases, the median pair sold for -5.7% vs launch week by week 4, -7.6% by week 12 and -8.5% by week 26.
Does the day of the week matter?
Across all 26 models, the best and worst days differ by 0.8 percentage points.
By model: price vs launch week
| Model | Releases | Week 4 | Week 12 |
|---|---|---|---|
| Air Jordan 3 | 61 | -14.7% | -26.8% |
| Air Jordan 11 | 39 | -8.2% | -22.0% |
| Air Max 95 | 99 | -12.8% | -20.2% |
| 990 | 9 | -16.9% | -18.7% |
| Air Max 90 | 45 | -4.7% | -14.3% |
| Dunk SB | 66 | -8.9% | -11.0% |
| Air Jordan 4 | 78 | -7.8% | -10.7% |
| Air Jordan 5 | 41 | -7.8% | -10.3% |
| Air Jordan 6 | 28 | -3.3% | -9.7% |
| Yeezy Boost 350 | 21 | -1.3% | -9.4% |
| Air Jordan 12 | 19 | -3.9% | -8.7% |
| Air Force 1 | 165 | -6.4% | -8.5% |
| Air Jordan 1 | 226 | -2.8% | -5.3% |
| Dunk | 133 | -4.1% | -5.1% |
| 2002R | 16 | -4.7% | -3.6% |
| Air Max 1 | 53 | -9.4% | -3.6% |
| Samba | 78 | -2.8% | +1.6% |
| Air Max Plus | 29 | -0.8% | +3.2% |
| Air VaporMax | 6 | +3.8% | +4.9% |
| Gazelle | 26 | -1.7% | +6.5% |
| Superstar | 14 | -0.8% | +11.7% |
| Yeezy Slide | 12 | -2.0% | +13.9% |
How this is measured
Release curve: for every shoe whose first week with 20 or more sales came after December 16, 2024 (and whose first sale was no more than 60 days earlier, so restocks and older shoes are excluded), we divide each later week's median sale price by its launch-week median, then take the median of those ratios across shoes. Weeks with fewer than 5 sales are skipped, as are points backed by fewer than 5 releases. Day of week: each sale in the last 365 days compared with the same shoe's median that month, so a day is not "expensive" just because pricier shoes sold on it; US Eastern days. Men's pairs of the 26 models on our market data page; GOAT and StockX combined; updated daily. These are past patterns, not a prediction for any shoe and not financial advice.
Pricing a pair now? Check its recent sold prices and what you would receive after fees.
Frequently Asked Questions
When is the best time to sell sneakers?
In our data, earlier has usually been better. Across 1,287 releases since December 2024, the median pair sold for -5.7% vs its launch week by week 4, -7.6% by week 12 and -8.5% by week 26. Some shoes do rise after release; these are typical outcomes, not a forecast for any one pair.
What day of the week is best to sell sneakers?
It barely matters for price: across the 26 models we track, the best and worst days differ by 0.8 percentage points when each sale is compared with the same shoe's median that month. More pairs sell later in the week, so listings see more buyers then.