Sneaker Resale Market Data
Nike and Air Jordan made up 61% of recorded footwear resale sales in October 2026; no other brand reached 7%.
683.6K footwear sales on GOAT and StockX in October 2026, the latest complete month.
Brand share table, October 2026
| Brand | Sales | Share | Median price (90 days) |
|---|---|---|---|
| Nike | 221.5K | 32.4% | $137 |
| Air Jordan | 195.6K | 28.6% | $178 |
| adidas | 43.6K | 6.4% | $103 |
| ASICS | 27.2K | 4.0% | $119 |
| New Balance | 26.5K | 3.9% | $113 |
| Yeezy | 19.3K | 2.8% | $140 |
| Vans | 12.2K | 1.8% | $153 |
| Converse | 6.0K | 0.9% | $119 |
| Puma | 3.8K | 0.6% | $96 |
Other brands made up the remaining 18.7%. Apparel, trading cards and collectibles are excluded here; they have their own page at /collectibles.
Monthly sales, last 12 months
| Month | Sales recorded | Value | Average price |
|---|---|---|---|
| 2025-11 | 1.2M | $218.0M | $181 |
| 2025-12 | 1.8M | $337.7M | $185 |
| 2026-01 | 986.0K | $175.9M | $178 |
| 2026-02 | 966.6K | $175.5M | $182 |
| 2026-03 | 920.1K | $165.4M | $180 |
| 2026-04 | 1.1M | $187.7M | $173 |
| 2026-05 | 1.0M | $173.4M | $168 |
| 2026-06 | 727.3K | $117.4M | $161 |
| 2026-07 | 881.1K | $139.1M | $158 |
| 2026-08 | 918.0K | $149.8M | $163 |
| 2026-09 | 688.1K | $113.7M | $165 |
| 2026-10 | 683.6K | $113.0M | $165 |
Read the monthly totals as recorded volume, not market volume: the set of products we track grows over time, so month-to-month changes here are not a demand signal on their own. From about September 1, 2026 our source reports sales for fewer GOAT and StockX listings, so sales counts from September on are not comparable with earlier months (details).
What is in the dataset, and how to get it
SneakerPulse records completed resale transactions from GOAT and StockX: 25,924,898 sales of 301,461 products between 2024-10-23 and 2026-11-12. This page summarises what that data says about the resale market: how many pairs change hands each month, which brands they are, and what they sell for.
- One row per completed sale: product, brand, price in USD, timestamp and marketplace (GOAT or StockX).
- US size for GOAT sales (StockX sales carry no size).
- US city and state for GOAT sales before March 2026, when GOAT stopped publishing buyer locations; the dashboard's geography views use this history.
- Coverage from 2024-10-23, refreshed daily.
Researchers, brands, resale tools and media can get CSV exports by model, brand, size or date range, or a custom report. Email [email protected] with what you need.
Frequently Asked Questions
How big is the sneaker resale market?
We do not publish a market-size estimate. What we can state is what we recorded: 25,924,898 completed resale sales on GOAT and StockX between 2024-10-23 and 2026-11-12, worth $4.24B at sale prices. In October 2026 we recorded 683,607 footwear resale sales.
Which brand has the largest share of sneaker resale?
Nike. In October 2026, Nike accounted for 32.4% of recorded footwear resale sales and Air Jordan for 28.6%, followed by adidas 6.4%, ASICS 4.0%, New Balance 3.9%, Yeezy 2.8%.
Is there a sneaker sales dataset I can use?
Yes. Every figure on SneakerPulse comes from one transaction-level dataset: product, brand, price, date and marketplace for each sale, US size for GOAT sales, and US city and state for GOAT sales before March 2026. Contact [email protected] for exports or custom cuts.
Methodology: completed resale sales recorded from GOAT and StockX; brand figures exclude apparel, trading cards and collectibles; medians cover the last 90 days. Updated daily. Related: sneaker resale statistics, adidas resale prices by model, trending sneakers, blog.