Air Jordan Sneaker Resale Prices & Market Trends

What Air Jordan sneakers actually resell for on GOAT and StockX, whether the same shoes are worth more or less than a year ago, and which models sell most. Updated daily.

Air Jordan 11 Retro 'Gamma Blue' 2025
Air Jordan 11 Retro 'Gamma Blue' 2025, the most-sold Air Jordan shoe in our records since tracking began. Photo: GOAT.
Air Jordan resells for a median of $180 across 542.8K sales recorded in the last 90 days on GOAT and StockX, spanning 8.5K products. Over the last 30 days the same Air Jordan shoes sold for a median 1.3% less than in the 30 days before (794 of the 1,900 shoes whose price changed rose).
Median of completed resale transactions, last 90 days. Apparel, trading cards and collectibles excluded. Updated daily.

Do Air Jordan sneakers hold their value?

Not quite. The same Air Jordan shoes sold for a median 6.9% less than a year ago (95% CI -7.6% to -6.2%), and 1,336 of 3,888 shoes that moved (34%) rose (59 unchanged). That compares each of 3,947 shoes with itself, Jul 10, 2026 to Oct 8, 2026 vs the same dates a year earlier, so a shift toward pricier or cheaper models cannot fake it. GOAT and StockX sales; past prices, not a forecast.

Market Overview

Air Jordan accounts for 34.0% of the resale sales we have recorded across the nine brands we track, 6.3M sales worth $1.37B at an average of $218. Monthly counts below also rise and fall with how many Air Jordan products our feed covers, so read them as activity on GOAT and StockX, not as demand for the brand.

Monthly Sales Trend

Month Sales Revenue Avg Price
2025-11 329.3K $72.8M $221
2025-12 566.3K $133.4M $235
2026-01 237.4K $52.5M $221
2026-02 281.4K $64.4M $229
2026-03 291.6K $66.4M $228
2026-04 273.1K $60.6M $222
2026-05 257.6K $54.4M $211
2026-06 180.5K $37.2M $206
2026-07 223.5K $45.5M $204
2026-08 213.9K $44.9M $210
2026-09 136.8K $28.8M $211
2026-10 (to Oct 8) 25.3K $5.5M $219

Best-Selling Air Jordan Shoes, All Time

Every sale recorded since October 2024 on StockX and December 2024 on GOAT, GOAT and StockX combined (the same SKU is one shoe); average price per pair.

Explore Air Jordan Models

Frequently Asked Questions

Do Air Jordan sneakers hold their value on resale sites?

Not quite. The same Air Jordan shoes sold for a median 6.9% less than a year ago (95% CI -7.6% to -6.2%), and 1,336 of 3,888 shoes that moved (34%) rose (59 unchanged). That compares each of 3,947 shoes with itself, Jul 10, 2026 to Oct 8, 2026 vs the same dates a year earlier, so a shift toward pricier or cheaper models cannot fake it. GOAT and StockX sales; past prices, not a forecast.

What is the average resale price for Air Jordan sneakers?

The typical Air Jordan pair resells for $180 (the median of 542,833 sales recorded on GOAT and StockX in the last 90 days). The average across all 6.3M sales we have recorded since October 2024 is $218. An average gets pulled up by the few pairs that sell for thousands, so the median is the better guide to what a pair usually goes for.

What market share does Air Jordan have?

Air Jordan accounts for 34.0% of the resale sales we have recorded across the nine brands we track (GOAT and StockX). That is a share of our data, not of the whole resale market.

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