Travis Scott Jordans a year later: 20 of 30 pairs sold for less, and the cheap Jordan 1 Lows rose

"Travis Scott pairs only go up." You hear it from every seller holding a Mocha. So we checked, the way a seller cannot: the same 30 style codes, each one's completed sales on GOAT and StockX from July 27 to October 25, 2026, set against its own sales on the same dates in 2025.

Travis Scott x Air Jordan 1 Retro High OG 'Mocha'Photo: GOATTravis Scott x Air Jordan 1 Retro Low OG SP 'Velvet Brown'Photo: GOATTravis Scott x Air Jordan 4 Retro 'Cactus Jack'Photo: GOATTravis Scott x Air Jordan 1 Retro Low OG SP 'Reverse Olive / Medium Olive'Photo: GOAT

The answer is no, mostly. 20 of the 30 sold for less than a year earlier, 9 sold for more and 1 was unchanged. The typical change across the 30 was -3.7%. The money shoes slipped: the Air Jordan 1 High 'Mocha' went from a median of $1,149 to $989 (-14%, 480 and 374 sales), the Air Jordan 4 'Cactus Jack' from $863 to $755 (-12%, 251 and 173). The cheap ones climbed: the Air Jordan 1 Low 'Velvet Brown' went from $409 to $485 (+19%, 5,423 and 2,293 sales), the 'Medium Olive' from $559 to $589 (+5%). Check your own pair on the Air Jordan 1 page or the Velvet Brown page, where the price by size is free.

The 60-second version, published October 29. It counted 24 of 33 with a looser cut; the numbers on this page are the re-run on sales loaded through October 25 (see the methodology).

Each row is one style code. All adult sizes, GOAT and StockX sales pooled, so a single size can differ from the row.

The expensive pairs gave back, the cheap pairs climbed

Sort the 30 by what they sold for a year ago and the split is plain. Of the 10 style codes that sold for $800 or more in 2025, 9 sold for less this year, with a typical change of -7.4%. Of the 18 that sold under $400, 11 sold for less, typical change -3.1%. The two in between, the 'Medium Olive' and the 'Velvet Brown', both rose.

Inside the Jordan 1 Low line, the shoe most people own, the same rule holds with no exceptions at the bottom. All three Lows that sold under $600 a year ago sell for more now: the women's 'Canary' ($385 to $395), the 'Velvet Brown' ($409 to $485) and the 'Medium Olive' ($559 to $589). Of the six that sold for $800 or more, five sell for less, and the one exception is the golf shoe.

The Travis Scott pairs that were cheap a year ago are the ones that sold for more this year.

That is a pattern in past sales, not a rule about the future, and with 30 shoes it is an association, not a cause. One reading fits it: the pairs under $600 are the ones a first-time buyer can reach, and more people reached for them this year than for a $1,500 'Reverse Mocha'. The data cannot show why, only that it happened.

Which moves are real, and which are noise

Thirty shoes is a small set, so we tested every row and the headline. The 20-of-30 split itself is not lopsided enough to rule out chance with only 30 shoes (the 95% interval for the share that fell runs from 51% to 83%). The individual rows are firmer: 20 of the 30 changes survive a test across the whole family, 15 of them falls and 5 rises. (The test asks whether the 2026 sales as a group sit higher or lower than the 2025 sales, a Mann-Whitney test, and then corrects for the fact that we ran it 30 times, so that no more than 1 in 20 of the "real" calls is expected to be a fluke: Benjamini-Hochberg q under 0.05.)

We also refused to call a shoe a riser or a faller unless GOAT and StockX moved the same way on their own. They agreed on 20 of the 30. The other 10 all moved by less than 4% pooled, except the women's Air Force 1 'Utopia' (+10% on 46 sales this year, GOAT up, StockX flat), and we treat them as unchanged.

The biggest fall is the oldest shoe, the 2014 Fragment Jordan 1 High, on the thinnest sample here (135 and 74 sales, interval -35% to -10%). The newest shoes in the set fell too: the Jumpman Jack 'Bright Cactus' and the Field Jaxx 'Light Chocolate', both 2025 releases, lost 17% and 22%.

What this means if you own one

If you bought a Travis Scott Jordan 1 Low under $600, the record says your pair sold for more this year than last, on both marketplaces. If you hold a 'Mocha' High, a 'Cactus Jack' 4 or a Fragment, the same shoe sold for 10% to 25% less than a year ago. Neither tells you what it sells for next month. It tells you what it sold for, which is the number a buyer will quote back at you.

For the collab premium over the plain Jordan 1, and how fast it fades after release, see The Collab Tax. For which shoes resell furthest above retail (eight of the top twelve were Travis Scott), see the sneakers reselling highest above retail.