How do I know if a sneaker resale price is a good deal?
Compare the price with the range where half of that exact shoe's pairs sold, not with one "market price". For a typical shoe that range spans about 23% of its median, and knowing your size makes it roughly 40% narrower.
You find the pair you want for $210. Another listing says $260. A friend says the shoe "goes for about $240". Which of those is a good price? The honest answer is that no shoe has one price. It has a range, and a good deal is a price near the bottom of that range for your size, from a seller you trust.
We looked at every adult sneaker listing with at least 100 completed sales on GOAT or StockX in the 90 days to October 19, 2026: 2,799 listings and 1.39 million sales. For the typical shoe, half of its pairs sold within a band about 23% of the median wide. For a $200 shoe, that is a range about $46 wide. A price inside that band is normal. A price under it is a deal, or a reason to look twice.
Check 1: the exact shoe, not the model
A "Jordan 4" is not a price: every colorway and release year has its own range. The 2025 'White Cement' sold for a median of $246 on StockX. Look up the exact colorway and release year. Our price checker now has an "Is this a good price?" box on every shoe: type the price you were offered and it shows where it sits against that shoe's recent sales.
Check 2: compare with the band, not the median
The median is the middle sale. Half of buyers paid less. What matters is the band where the middle half of pairs sold: a quarter of sales went for less, a quarter for more.
| Shoe (StockX unless noted) | Half of sales sold between | Median | Sales |
|---|---|---|---|
| Air Jordan 4 'White Cement' 2025 | $235-$262 | $246 | 3,728 |
| Air Jordan 4 'White Cement' 2025 (GOAT) | $232-$259 | $248 | 3,019 |
| New Balance 9060 'Triple Black' | $98-$116 | $104 | 5,653 |
| Air Jordan 1 High OG 'Love Letter' | $114-$139 | $126 | 1,894 |
| Air Jordan 11 'Gamma Blue' 2025 | $259-$316 | $281 | 5,560 |
| adidas Samba OG 'Cloud White' | $60-$81 | $70 | 2,496 |
| Nike Dunk Low 'Panda' | $59-$87 | $65 | 2,424 |
Some bands are tight: the White Cement 4 traded within about 11% of its median. Others are loose: the Dunk Low 'Panda' band runs 43% of its median wide, mostly above it. Across all 2,799 listings the middle half of bands ran from 17% to 32% wide, and 13% of listings had a band wider than 40%. On a shoe with a wide band, paying the median is not a bargain; plenty of buyers paid less.
A good price is one near the bottom of the shoe's own range, in your size. The "market price" is just the middle of that range.
Check 3: match your size
Size is the biggest reason two sales of the same shoe differ. On GOAT, where sales carry a size, we compared each sale with the median for its own size. Within one size, the band was 57% as wide as the all-size band (median of 829 listings), so knowing the size removes roughly 40% of the spread. Big and small sizes often sell at a premium or a discount; our size curve post shows how they differ by brand. The price checker's box takes your size when GOAT has at least three sales in it.
The cheapest sales lean toward unusual sizes. Sizes under 7 or over 13 were 9.6% of GOAT sales but 13.2% of the cheapest tenth of each shoe's sales. A very low price on a size 6 is less surprising than the same price on a size 10.
Check 4: look at the last 30 days
Ranges move. Comparing the last 30 days (Sep 20 to Oct 19) with the 60 days before for 2,368 listings with enough sales in both, 30% moved more than 10%: about 20% fell and 10% rose. The median listing slipped 1.7%. The price checker shows the 30-day median next to the 90-day one; if they differ, trust the recent one more.
Check 5: same marketplace, same condition
GOAT and StockX ranges for one shoe are close in the middle and can differ at the edges. The White Cement 4's cheapest tenth of GOAT sales went for $183 or less, against $224 on StockX. GOAT also sells used pairs, which is one likely reason its low end reaches further. If a price looks like a steal, check whether it is new, used, or missing its box, and what you pay after fees and shipping. The fee calculator shows the seller's side of that maths.
What this means
There is no single right price for a sneaker, but there is a usual range for each shoe and size, and it can be looked up. Inside the band is a fair price, the bottom quarter is a good one, and far below it needs a closer look at the size, the condition and the seller. These are past sales, not a forecast, and not advice on what to buy. For model-level answers see, for example, the Air Jordan 4 page, and for two shoes side by side, the head-to-head comparisons.
How we measured this
Methodology: completed sales recorded on GOAT and StockX from July 22 to October 19, 2026 (90 days; both marketplaces fully loaded through October 19). Adult footwear listings with at least 100 sales in the window; kids' sizes, apparel and cleats excluded. Bands are each listing's 25th to 75th percentile of sale prices across all sizes, as a share of its median (2,799 listings, 1,390,798 sales; GOAT 928 listings, StockX 1,871); the grey range is the 10th to 90th percentile (median width 51%). Size: GOAT sales only (StockX sales carry no size), 829 listings with 80+ sales in sizes that had 8+ sales; each sale's distance from its size median, interquartile range compared with the all-size range. Unusual sizes are under US 7 or over 13, compared within each listing's cheapest 10% (37,188 of 434,675 sales). Recent change compares each listing's median for Sep 20 to Oct 19 with Jul 22 to Sep 19, listings with 30+ sales in each. Descriptive figures, no hypothesis tests. Prices only; sales counts are not a volume trend.
Keep reading
Air Jordan 5 'Halloween' resale price: under its $220 retail within a weekOctober 24, 2026 — 5 min read
Yeezy Slide resale prices a year later: the same pairs sell for 12% lessOctober 23, 2026 — 5 min read
Which Kobe Protros hold their value? Kobe 6s resell at double retail, Kobe 9s a third belowOctober 22, 2026 — 5 min read