Wilmington, NC Sneaker Resale Market
Sneaker resale analytics for Wilmington, NC, ranked #32 among US cities by sales recorded.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
Wilmington, NC ranks #32 among US cities by GOAT resale sales recorded: 10.0K sales worth $1.5M between December 2024 and February 2026, 0.46% of the located US sales we recorded. The average resale price in Wilmington is $149, $27 below the $176 average across all tracked US cities.
Read these totals as an upper bound: the sales feed files every "Wilmington" sale under NC, so buyers in Wilmington, DE are counted here too.
The top brand in Wilmington is Nike (30% of sales here), and the most-sold model is the Air Jordan 1. The tables below rank brands and models by sales recorded in the same window.
Top Brands in Wilmington, NC
Brand market share breakdown for Wilmington, NC based on 10.0K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Nike | 3.0K | $405.2K | $137 | 29.6% |
| Air Jordan | 1.9K | $389.0K | $207 | 18.7% |
| adidas | 1.4K | $171.1K | $121 | 14.2% |
| New Balance | 1.2K | $156.3K | $129 | 12.1% |
| ASICS | 448 | $58.9K | $132 | 4.5% |
| Fear of God Essentials | 193 | $16.6K | $86 | 1.9% |
| Crocs | 159 | $15.8K | $100 | 1.6% |
| Timberland | 139 | $20.1K | $145 | 1.4% |
| Puma | 104 | $10.4K | $100 | 1.0% |
| Supreme | 77 | $8.6K | $112 | 0.8% |
Most Popular Models in Wilmington, NC
The most traded sneaker models in the Wilmington, NC resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 1 | 669 | $129.3K | $193 |
| Air Force 1 | 389 | $55.8K | $143 |
| Dunk | 384 | $34.8K | $91 |
| Air Jordan 4 | 360 | $93.5K | $260 |
| 574 | 296 | $27.0K | $91 |
| Gel 1130 | 225 | $26.1K | $116 |
| Air Max 90 | 220 | $26.6K | $121 |
| 9060 | 198 | $27.8K | $140 |
| Air Jordan 3 | 191 | $36.0K | $189 |
| Air Jordan 11 | 170 | $37.0K | $218 |
Frequently Asked Questions
What is the average sneaker resale price in Wilmington, NC?
The average sneaker resale price in Wilmington, NC is $149, $27 below the $176 average across all tracked US cities.
What is the most popular sneaker brand in Wilmington?
Nike is the most popular sneaker brand in Wilmington, NC by transaction volume. The most traded model is the Air Jordan 1.
How big is the Wilmington sneaker resale market?
We recorded 10.0K GOAT resale sales worth $1.5M to buyers in Wilmington, NC between December 2024 and February 2026, #32 among US cities and 0.46% of located US sales. That counts one marketplace, not the whole local market.