2026 SneakerPulse Wrapped
The year in sneaker resale, by the numbers
6,551,907 pairs, nine months, twelve cards: the best-selling shoe, the breakout, the cool-down, the brand, the size, the city and the day, all from GOAT and StockX sales. Then find your own shoe.
By Alexander Isom · · Data: January 1 to September 30, 2026
Tap the right side for the next card, left to go back, or swipe.Scroll, or use the arrow keys.
01 The year in one number
6,551,907
pairs of sneakers resold
Every completed GOAT and StockX sneaker sale we recorded from January 1 to September 30, 2026, 2026.
2,608,611 on GOAT · 3,943,296 on StockX · 88,718 different sneakers · 290 brands · $1.13 billion in sales · cleats left out
$141 the median sale · 26% sold for under $100
02 The shoe America couldn't stop buying
97,648
YZY YS-01 ‘Black’
pairs sold, more than any other sneaker this year, at a median $42 a pair (retail $40).
62,698 on StockX + 34,950 on GOAT. The Air Jordan 5 ‘Wolf Grey’ was second with 66,409.
03 The breakout
+146%
Lil Yachty x Nike Air Force 1 ‘Concrete Boys’
The same shoe sold for a median $623 on GOAT from January to September 2026, against $253 in the same months of 2025.
StockX agrees: +154% ($239 to $608). 3,439 and 925 GOAT sales, 2,839 and 620 on StockX; rank-sum p < 0.001. Released May 22, 2025. Biggest rise within 2026: Nike Air Max Plus Triple Black, +30% from Jan–Mar to Jul–Sep.
04 The cool-down
−59%
adidas Samba OG ‘Cow Print’ (women’s)
From a median $182 on GOAT in January to September 2025 to $75 in the same months of 2026: the steepest fall of any shoe with 500+ sales in both years.
StockX: −64% ($193 to $69). 1,784 and 879 GOAT sales; p < 0.001. Released February 19, 2025, so 2025 includes its launch. Steepest fall within 2026: Nike Women's Air Max 95 OG 'Pink Foam' 2025, −30%.
05 Brand of the year
+27%
Reebok
The brand whose same sneakers gained most on last year: a median +27%, January to September 2026 vs 2025. 64 of its 79 shoes rose.
Brands with 60+ shoes that sold 20+ pairs in both years; each shoe compared with itself (q < 0.001). By pairs, Nike led with 33.5% of the year's sales; Air Jordan, 31.6%, was one of 4 brands whose same shoes slipped (−1.0%).
- Reebok+27%
- Converse+18%
- Crocs+12%
- Salomon+11%
- ASICS+8%
- Nike+6%
- adidas+4%
- New Balance+1%
- Air Jordan−1%
- Yeezy−3%
- UGG−4%
06 The Pokémon year
+67%
Sealed Pokémon outran sneakers
The same 205 sealed Pokémon products sold for a median +67% more on StockX (March 26 to September 24, 2026 vs 2025). 202 of 205 rose.
The same test on 14,168 sneakers: +2.1%. 23,827 and 9,738 Pokémon sales.
07 The size that sells
10
US men’s 10
255,966 pairs, 11.8% of the GOAT sales with a size: the most of any size.
The biggest sizes cost the most: size 16 sold for a median +30% above the same shoe’s typical price (176 shoes), size 4 −10%. GOAT men’s and unisex listings (2,161,598 sales); StockX records carry no size.
- 6
- 7
- 8
- 9
- 10
- 11
- 12
- 13
- 14
- 15
US men’s size, 6 to 15 (half sizes unlabelled)
08 The city with a signature shoe
4.4×
Philadelphia ♥ Vans Old Skool
Vans Old Skool made up 8.1% of Philadelphia’s GOAT sales, against 1.85% in the rest of the US.
GOAT sales with a US delivery city, Jul 5 to Oct 3, 2026 (386,425 sales; 319 Vans Old Skool pairs in Philadelphia, 26 different shoes). Each city’s top over-indexed model, q < 0.001.
- PhiladelphiaVans Old Skool4.4×
- BaltimoreAir Max 954.4×
- AtlantaVans Old Skool3.3×
- New YorkOnitsuka Tiger Mexico 662.8×
- WashingtonVans Old Skool2.8×
- NewarkAir Jordan 42.0×
09 Resale's busiest day
Thursday
25,823 pairs a day
on an average Thursday: 17% more than Monday (22,148), the quietest day. Friday was a close second (25,410).
US Eastern days, January 1 to September 29, 2026 (272 days). Thursday vs Monday: rank-sum p = 0.003. GOAT alone peaks on Friday, StockX on Wednesday. Busiest single day: February 28, 2026, 48,794 pairs, the Air Jordan 5 ‘Wolf Grey’ release.
- Mon
- Tue
- Wed
- Thu
- Fri
- Sat
- Sun
10 The drop that held, and the many that didn't
79%
of releases sold for less six months later
351 of 451 sneaker releases sold for less six months after launch than in their first two weeks (median −15.5%).
The exception: the Air Jordan 4 ‘Black Cat’ went from $256 at launch to $335 in September 2026 (+31%); the Air Jordan 11 ‘Gamma Blue’, $332 to $295 (−11%). GOAT listings released January 2025 to March 2026 (445,704 and 76,176 sales).
11 Below retail is the norm
65%
of sneakers resold below retail
9,350 of 14,382 sneakers sold for a median under their retail price in 2026. The typical one went for 86% of retail.
Listings with 50+ sales from January 1 to September 30, 2026 and a StockX retail price of $40+. GOAT also sells used pairs. At the top end, the Jordan 1 Retro Low OG SP Travis Scott Mocha sold for a median $1,996 (582 pairs).
Each dot: 1% of sneakers. Filled: sold below retail.
12 Your shoe’s 2026
97,648
YZY YS-01 Black
pairs sold on GOAT and StockX this year. Pick any of the 3,000 best-selling sneakers of 2026 to see its card.
- Rank
- Median sale
- vs 2025
- Jan–Mar to Jul–Sep
The 3,000 listings with the most 2026 sales (each platform’s listing counts on its own; 342+ pairs). Rank is among all 88,718 sneakers that sold.
SneakerPulse annual report · January 1 to September 30, 2026
2026 in twenty numbers
The whole year on one page. Small print under each number is its sample.
Pairs resold
6,551,907
GOAT + StockX, Jan 1 to Sep 30
88,718 sneakers
Sales value
$1.13B
recorded sneaker sales
6,551,907 pairs
Median sale
$141
the middle sneaker sale
6,551,907 pairs
Under $100
25.8%
of pairs sold for less than $100
6,551,907 pairs
Nike's share
33.5%
of pairs. Air Jordan: 31.6%
290 brands
No. 1 shoe
97,648
YZY YS-01 Black, median $42
pairs, both platforms
Busiest day
Feb 28
48,794 pairs, 2.0× a typical day
Wolf Grey 5 release
Busiest weekday
Thursday
+17% vs Monday
272 days, p = 0.003
Top size
10
11.8% of sized GOAT pairs
2,161,598 sales
Size premium
+30%
size 16 vs the same shoe’s typical price
176 shoes
Same shoes vs 2025
+3.2%
56% of them rose
19,694 shoes
Biggest riser
+146%
Lil Yachty AF1 ‘Concrete Boys’, GOAT
4,364 sales
Steepest fall
−59%
Samba OG ‘Cow Print’ (W), GOAT
2,663 sales
Brand of the year
+27%
Reebok, same shoes vs 2025
79 shoes
New silhouette
107,567
pairs of Nike Mind 001 in its debut year
35 listings
Priciest regular
$1,996
median, Jordan 1 Retro Low OG SP Travis Scott Mocha
582 pairs
Below retail
65%
of sneakers sold under retail
14,382 shoes
Releases that fell
79%
six months after launch
451 releases
Sealed Pokémon
+67%
same products on StockX, a year on
205 products
Signature city
4.4×
Philadelphia on Vans Old Skool
3,940 city sales
Questions people ask about 2026
What were the best-selling sneakers of 2026?
By pairs sold on GOAT and StockX from January 1 to September 30, 2026, the best sellers were: 1. YZY YS-01 'Black' (97,648 pairs, median $42); 2. Air Jordan 5 Retro 'Wolf Grey' 2026 (66,409 pairs, median $285); 3. Air Jordan 11 Retro 'Gamma Blue' 2025 (62,259 pairs, median $289); 4. Asics Gel 1130 'Black Pure Silver' (58,525 pairs, median $102); 5. Air Jordan 4 Retro 'Black Cat' 2025 (54,789 pairs, median $303). The YZY YS-01 'Black' led by a wide margin with 97,648 pairs, at a median $42.
What were the biggest sneaker trends of 2026?
Five trends stand out in the sales: cheap sneakers led (the $42 YZY YS-01 was the No. 1 shoe and 26% of pairs sold for under $100); ASICS Gel-1130 put two colorways in the top seven; Nike's new Mind 001 sold 107,567 pairs in its debut year; the steepest fall was Samba OG ‘Cow Print’ (W) (−59% on GOAT vs 2025); and sealed Pokémon products rose +67% on StockX while the same sneakers moved +2.1%. By brand, the same Reebok shoes gained most on 2025 (+27%), then Converse (+18%) and Gucci (+15%).
What sneakers went up in value in 2026?
Compared with themselves a year earlier (median sale January to September 2026 vs 2025), the typical sneaker sold for 3.2% more, and 56% of 19,694 shoes rose. The biggest risers with 500+ sales in both years: Nike Air Force 1 Low Lil Yachty Concrete Boys Lucky Green +154% (StockX, $239 to $608); adidas Women's Samba OG 'White Clear Granite' +90% (GOAT, $40 to $76); Bad Bunny The Last Campus +73% (StockX, $110 to $190); Nike P-6000 Triple White +70% (StockX, $97 to $165); Nike Blazer Mid 77 White Black (Women's) +69% (StockX, $54 to $91). These are past prices, not a forecast or investment advice.
What is the most popular sneaker size?
US men's 10: 255,966 pairs, 11.8% of GOAT sales with a size from January to September 2026. The largest sizes sold for the biggest premium: size 16 went for a median +30% above the same shoe's typical price.
What day of the week do the most sneakers resell?
Thursday: an average 25,823 pairs a day on GOAT and StockX, 17% more than Monday, the quietest day. Friday was close behind with 25,410.
What this shows, and what it does not
These are completed sales we recorded on two marketplaces, not every sneaker sold in America, and a count of sales is not a measure of demand: our StockX coverage changed during 2026, so we never compare sales volume across years. Price changes always compare a shoe with itself, so a shift in which shoes sold cannot move them. GOAT also sells used pairs. Nothing here is a forecast or investment advice.
Method. Completed GOAT and StockX sales from January 1 to September 30, 2026 (UTC), $0 to $30,000, sneakers only by our footwear filter
with cleats removed (75,083 cleat pairs left out). Most-sold: GOAT and StockX listings of one shoe merged by style code.
Breakout and cool-down: the same listing's median sale in January to September 2026 vs 2025, listings with 500+ sales in both, checked on the other
platform's listing and with a Mann-Whitney rank-sum test on log prices; within-2026 moves compare January to March with July to September
(1,000+ sales in each, released before October 2025; typical shoe −3.8% over those months, 7,222 shoes).
Brands: listings with 20+ sales in both years, brands with 60+ such listings, median change with a 2,000-draw bootstrap interval, rose vs fell by an exact
binomial test, Benjamini-Hochberg q-values across brands (market: +3.2%, interval +2.8% to +3.5%).
Sizes: GOAT men's and unisex listings; size premium is each size's median over the listing's median, median across listings with 200+ sales.
Day of week: US Eastern days. Cities: our 90-day GOAT delivery-city analysis (2026-07-05 to 2026-10-03). Pokémon and release
cards reuse the two earlier stories' numbers. Retail prices and release dates: StockX product data. Query: tools/stories/wrapped_2026_query.py;
the numbers are in wrapped-2026.json.