Philadelphia, PA Sneaker Resale Market
What Philadelphia, PA buys now, and its long-run sneaker resale market, ranked #3 among US cities by sales recorded.
Last 90 days: what Philadelphia buys more of
Philadelphia buyers picked Vans Old Skool 4.3 times as often as the rest of the US: 8.4% of located sales here against 1.9% elsewhere.
| Buys | Brand or model | Share here | Rest of US | Ratio |
|---|---|---|---|---|
| More | Vans Old Skool | 8.4% | 1.9% | 4.35x |
| More | Salomon | 2.7% | 0.7% | 4.13x |
| More | ASICS Gel-Kayano 14 | 2.2% | 0.8% | 2.73x |
| More | Converse | 2.0% | 1.0% | 2.01x |
| Less | Yeezy Slide | 0.1% | 0.5% | 0.23x |
| Less | Bravest Studios | 0.2% | 0.7% | 0.32x |
| Less | Air Jordan 12 | 0.7% | 1.9% | 0.37x |
For the same shoes, buyers here paid 0.9% less than the national median (95% interval -1.8% to +0.0%, 153 shoes; 52 sold higher here, 85 lower).
Located GOAT sales, July 10, 2026 to October 8, 2026: 3,955 here, 387,680 across the US. Buyer locations came back in July 2026 for GOAT’s best-selling shoes only, so this covers popular pairs; the city and the rest of the US are measured on the same shoes. Each share is tested against the rest-of-US share (exact binomial test, Benjamini-Hochberg across the 42 brands and models tested here, q < 0.05); a “buys more” row also needs three or more different shoes with none above half the count, so one bulk buyer cannot make a trend. Same-shoe prices: each shoe with 5+ sales here against its US median, the median of those ratios with a bootstrap interval, sign test corrected across all cities.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
Philadelphia, PA ranks #3 among US cities by GOAT resale sales recorded: 45.7K sales worth $7.8M between December 2024 and February 2026, 2.08% of the located US sales we recorded. The average resale price in Philadelphia is $171, $5 below the $176 average across all tracked US cities.
The top brand in Philadelphia is Air Jordan (29% of sales here), and the most-sold model is the Gel 1130. The tables below rank brands and models by sales recorded in the same window.
Top Brands in Philadelphia, PA
Brand market share breakdown for Philadelphia, PA based on 45.7K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Air Jordan | 13.2K | $3.1M | $236 | 28.8% |
| Nike | 9.0K | $1.4M | $159 | 19.7% |
| ASICS | 6.3K | $814.5K | $129 | 13.8% |
| adidas | 5.4K | $668.5K | $123 | 11.9% |
| New Balance | 3.0K | $411.0K | $136 | 6.6% |
| Fear of God Essentials | 2.4K | $197.6K | $82 | 5.3% |
| Supreme | 622 | $43.1K | $69 | 1.4% |
| UGG | 322 | $39.3K | $122 | 0.7% |
| Saucony | 299 | $41.4K | $139 | 0.7% |
| Timberland | 294 | $41.0K | $140 | 0.6% |
Most Popular Models in Philadelphia, PA
The most traded sneaker models in the Philadelphia, PA resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Gel 1130 | 3.8K | $428.0K | $113 |
| Air Jordan 4 | 3.7K | $951.5K | $256 |
| Air Jordan 1 | 3.1K | $745.0K | $241 |
| Air Jordan 3 | 1.7K | $329.5K | $190 |
| Air Jordan 11 | 1.7K | $384.8K | $229 |
| Gel Kayano | 1.6K | $248.9K | $156 |
| Air Jordan 5 | 1.2K | $336.9K | $288 |
| Dunk | 1.1K | $102.8K | $96 |
| Air Zoom Vomero 5 | 969 | $117.8K | $122 |
| Samba | 915 | $99.4K | $109 |
Frequently Asked Questions
What sneakers are popular in Philadelphia right now?
In located GOAT sales from July 10, 2026 to October 8, 2026, Philadelphia, PA bought more of these than the rest of the US, relative to their national share: Vans Old Skool (4.3x), Salomon (4.1x), ASICS Gel-Kayano 14 (2.7x).
What is the average sneaker resale price in Philadelphia, PA?
The average sneaker resale price in Philadelphia, PA is $171, $5 below the $176 average across all tracked US cities.
What is the most popular sneaker brand in Philadelphia?
Air Jordan is the most popular sneaker brand in Philadelphia, PA by transaction volume. The most traded model is the Gel 1130.
How big is the Philadelphia sneaker resale market?
We recorded 45.7K GOAT resale sales worth $7.8M to buyers in Philadelphia, PA between December 2024 and February 2026, #3 among US cities and 2.08% of located US sales. That counts one marketplace, not the whole local market.
