Best Time to Sell Sneakers: What 836 Releases Show
See how prices move after launch week, and if the day you sell matters. Pick a model.
More detail
How resale prices moved in the 26 weeks after a shoe’s launch week (its busiest week within eight weeks of first selling 20+ pairs in a week, so pre-release pairs that sold early usually do not set the starting price), and whether the day of the week matters, measured on real GOAT and StockX sales. Each model’s own pattern sits next to the market’s.
Across 836 releases, the median pair was 4.6% below launch week by week 4, 7.4% below by week 12 and 6.6% below by week 26.
Does the day of the week matter?
Across all 48 models, the best and worst days differ by 0.8 percentage points.
By model: price vs launch week
| Model | Releases | Week 4 | Week 12 | Vs market, week 12 |
|---|---|---|---|---|
| Air Jordan 6 | 11 | -14.6% | -24.3% | under 10 releases reach week 12 |
| Air Jordan 11 | 16 | -11.9% | -20.2% | under 10 releases reach week 12 |
| Air Jordan 3 | 23 | -12.7% | -16.6% | -9.4 pts, too close to call |
| Air Jordan 4 | 27 | -8.5% | -16.4% | -9.2 pts, too close to call |
| Air Max 95 | 63 | -10.8% | -15.6% | -8.7 pts, too close to call |
| Air Jordan 5 | 14 | -6.7% | -12.3% | -5.0 pts, too close to call |
| Air Max 90 | 33 | -0.3% | -9.3% | -2.0 pts, too close to call |
| Air Jordan 1 | 87 | -2.9% | -8.3% | -1.0 pts, too close to call |
| Air Force 1 | 105 | -5.8% | -7.7% | -0.5 pts, too close to call |
| Converse SHAI 001 | 12 | -2.6% | -7.3% | under 10 releases reach week 12 |
| Dunk SB | 34 | -7.3% | -7.3% | +0.1 pts, too close to call |
| Dunk | 54 | -5.2% | -7.1% | +0.2 pts, too close to call |
| Samba | 47 | +1.1% | -6.6% | +0.8 pts, too close to call |
| Air Max 1 | 18 | -12.4% | -6.3% | +1.1 pts, too close to call |
| Puma Speedcat | 13 | +0.5% | -6.1% | +1.2 pts, too close to call |
| Nike P-6000 | 15 | +0.0% | -2.7% | +4.7 pts, too close to call |
| Air Max Plus | 19 | -2.3% | +1.9% | +9.3 pts, too close to call |
| Nike Kobe 6 | 7 | +0.5% | +3.2% | under 10 releases reach week 12 |
| Vans Old Skool | 23 | -4.9% | +3.4% | +10.8 pts, too close to call |
| ASICS Gel-1130 | 20 | +7.5% | +3.6% | +11.0 pts, too close to call |
| Gazelle | 16 | +0.0% | +4.5% | +11.9 pts, too close to call |
| New Balance 9060 | 24 | +2.1% | +5.1% | +12.8 pts, too close to call |
| ASICS Gel-NYC | 17 | +1.8% | +6.1% | +13.5 pts, too close to call |
| ASICS Gel-Kayano 14 | 31 | -3.0% | +6.2% | +13.9 pts, too close to call |
| Nike Vomero 5 | 10 | +0.2% | +6.3% | under 10 releases reach week 12 |
| Superstar | 16 | -8.0% | +13.1% | under 10 releases reach week 12 |
| Nike Mind 001 | 19 | +0.6% | +18.8% | +26.1 pts, too close to call |
How this is measured
Release curve: for every shoe whose first week with 20 or more sales came after December 16, 2024 (and whose first sale was no more than 60 days earlier, so restocks and older shoes are excluded; GOAT sales in our data begin December 28, 2024, so a shoe sold only on GOAT needs that week to be February 24, 2025 or later, and shoes whose listings carry a release year before 2024 are left out), launch week is the busiest week within eight weeks of that first week (earliest on a tie). We divide each later week's median sale price by its launch-week median, then take the median of those ratios across shoes. Weeks with fewer than 5 sales are skipped, as are points backed by fewer than 5 releases. Weeks touching May 22 to July 3, 2026 are left out, and so are shoes whose launch week would be looked for inside them: StockX's record for those weeks is missing many sales (June has about 58% of May's), so they would lean on GOAT. Day of week: each sale in the last 365 days compared with the same shoe's median that month, so a day is not "expensive" just because pricier shoes sold on it; US Eastern days. Men's pairs of the 48 models in the menu above (see our market data page); GOAT and StockX combined, with the GOAT and StockX listings of one style code merged and counted as one release; updated daily. These are past patterns, not a prediction for any shoe and not financial advice.
Pricing a pair now? Check its recent sold prices and what you would receive after fees.
Frequently Asked Questions
When is the best time to sell sneakers?
In our data, earlier has usually been better. Across 836 releases since December 2024, the median pair was 4.6% below its launch-week price by week 4, 7.4% below by week 12 and 6.6% below by week 26. Some shoes do rise after release; these are typical outcomes, not a forecast for any one pair.
What day of the week is best to sell sneakers?
It barely matters for price: across the 48 models we track, the best and worst days differ by 0.8 percentage points when each sale is compared with the same shoe's median that month. More pairs sell later in the week, so listings see more buyers then.
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