Data story
The running-shoe takeover
Two years ago, StockX's best-seller list belonged to Jordans, Dunks and Yeezys. Now ASICS Gel-1130s, New Balance 9060s and Nike P-6000s fill 21 of the top 100 slots, up from 12. We followed the same shoes month by month to see what really changed hands, and what held its price.
ASICS Gel-1130 Black Pure Silver and New Balance 9060 Black Castlerock Grey. Photos: StockX
Source: SneakerPulse records of completed StockX and GOAT sales, Nov 2024 to Sep 30, 2026. Photos: StockX.
Start with the best-seller list
Each tile is one of the 100 sneakers that sold most on StockX in November 2024. Teal tiles are running and dad shoes; the warm colours are the hype silhouettes: Air Jordan, Dunk, Yeezy.
In November 2024: 28 Jordans, 9 Dunks, 12 Yeezys and 12 runners. The best-selling runner, the ASICS Gel-1130 ‘Black Pure Silver’, ranked #15.
Hover or tap a tile for the shoe. Press Play, or drag the slider, to step through the months.
September 2026: 21 runners
Twenty-two months later the teal block has nearly doubled: 21 running and dad shoes and 3 Onitsuka Tiger Mexico 66s in the top 100. The same Gel-1130 is now #3 (2,318 sales in the month).
Dunks went from 9 to 3, Yeezys from 12 to 7. Jordans did not shrink: 28 then, 33 now.
A summer wave, twice
Each column is one month's top 100, one dot per listing. Runners peaked at 25 in August 2025 and July 2026, dipped to 13 over the winter, when Jordans took more of the list, and came back.
The Dunk column almost disappears: from 9 slots to between 1 and 3 in every month of 2026.
A top 100 is set by the busiest listings, so it barely depends on how many listings we track. GOAT's top 100 (it also sells used pairs) rose from 18 runners in April 2025 to 26 in August 2025, then fell to 14 by July 2026 as Jordans took 58 slots.
From one sale in eight to one in six
Raw sales counts mislead here, because the set of shoes we track changed over two years. So this chart shows shares: of every StockX sneaker sale we recorded each month, what fraction went to each group.
Running shoes went from 12.5% in November 2024 to 17.0% in September 2026, peaking at 20.0% in August 2025. Dunks halved, from 10.8% to 5.1%. Jordans stayed at about a quarter (26% then, 26% now).
The white gap is June 2026: StockX's feed has a hole from May 22 to July 3, 2026, so those days are left out.
The same shoes tell the same story
To rule out a change in which shoes we track, keep only the 5,228 StockX listings that sold in every month of the window (6,368,813 sales). New releases cannot enter this panel, so it is the strictest test of a shift in what people buy.
Runners: 12% → 18%. Dunks: 11% → 6%. Yeezys: 10% → 8%. Here Jordans do lose ground, 29% → 25%: the Jordans that keep the brand's overall share are new releases, which this panel leaves out.
GOAT check, 4,869 listings that sold every month from April 2025 to July 2026: runners 18% → 24%, Jordans 41% → 34%. Across every GOAT sale we recorded, though, runners slipped from 18% to 15% while Jordans rose to 40%.
ASICS led, New Balance held, Salomon grew nearly fivefold
Split the runners by brand. ASICS went from 3.8% of all StockX sneaker sales to 5.2%, with a peak of 8.7% in August 2025: the Gel-1130, Kayano 14 and Gel-NYC.
New Balance's runners were already big and stayed flat (5.2% then, 5.5% now). Nike's runners, led by the Vomero 5 and P-6000, rose from 2.9% to 4.5%. Salomon is small but went from 0.2% to 1.0%.
Runners held their price. Hype did not
Now prices. We compared each listing with itself: its median sale from November 2024 to January 2025 against July to September 2026, for the 6,880 GOAT and StockX listings with 10+ sales in both.
The typical running shoe moved +1.1% (840 listings; interval −0.2% to +3.5%). The same Jordans moved −10.0% (1,886; −11.1% to −9.1%), Dunks −6.1%, Yeezys −8.2%. Onitsuka Tiger rose +16.5%.
Runners vs Jordans: 11 points apart (the interval for the gap excludes zero). StockX only (new pairs): runners 0.0%, Jordans −11.1%. GOAT only: runners +7.0%, Jordans −3.9%. Hover or tap a dot for the listing.
The P-6000 and Kayano 14 ran furthest
Model by model, the biggest gains were runners and their cousins: Nike P-6000 +34.5%, Onitsuka Tiger Mexico 66 +20.6%, ASICS Gel-Kayano 14 +18.9%, Salomon XT-6 +14.5%.
The two most-bought runners barely moved: Gel-1130 +1.4%, New Balance 9060 −2.4%. At the bottom: the Air Jordan 1 high and mid, −18.6%, and the Jordan 4, −12.2%.
Each line is the median change across that model's listings (GOAT and StockX, 10+ sales in both windows). Intervals are in the tooltips; models with fewer than 20 listings, like the XT-6 (17), are the least certain.
Popular is not the same as profitable
One thing did not change: most runners resell below what they cost in a store. In July to September 2026 the median running-shoe listing sold for 18% below retail, and only 26% of 2,538 listings sold above it (late 2024: 12% below).
Jordans sit 14% below. The only group that resells above retail is Onitsuka Tiger, +8%, with 62% of its listings over.
Retail prices from StockX's product data, matched by listing on StockX and by SKU on GOAT; listings with 10+ sales in the window. Fees and shipping are not in these prices.
In three numbers
What this shows, and what it does not
The running-shoe wave is real, but it is not a takeover of everything. On StockX, runners won a bigger slice of sales and of the best-seller list, and the slice they won came mostly from Dunks. Jordans kept their quarter of the market thanks to a steady stream of new releases (older Jordans lost share), and on GOAT they grew. Runners also held their prices while the same Jordans, Dunks and Yeezys got cheaper, yet most runners still resell below retail: they are popular to wear, not to flip.
The data shows what sold and for how much. It cannot show why (social media, comfort, a cycle of taste), and it says nothing about what comes next. None of this is a forecast or financial advice.
Questions
Are ASICS popular in 2026?
Yes, on the resale market. ASICS listings were 5.2% of all StockX sneaker sales we recorded in September 2026, up from 3.8% in November 2024, with a peak of 8.7% in August 2025. The ASICS Gel-1130 'Black Pure Silver' was StockX's #3 best-selling sneaker in September 2026.
Why is everyone wearing New Balance?
Sales data cannot say why. It shows that New Balance's running shoes (9060, 1906R, 2002R, 990 and others) were already a large slice of resale in late 2024 and held steady at about 5% of StockX sneaker sales. The growth since then came mostly from ASICS, Nike's Vomero 5 and P-6000, and Salomon.
Did running shoes replace Jordans?
Not overall. Air Jordans stayed at about a quarter of StockX sneaker sales and grew on GOAT, carried by new releases. Running shoes took most of their share from Nike Dunks (from 11% to 5% of StockX sales). Among older shoes that sold every month of the window, though, Jordans slipped from 29% to 25% while runners rose from 12% to 18%, and the same Jordan listings sold for a median 10% less in summer 2026 than in late 2024.
Do running shoes resell above retail?
Mostly not. From July to September 2026 the median running-shoe listing sold 18% below its retail price, and 26% of listings sold above retail. Onitsuka Tiger was the exception at +8%. This is a record of past sales, not advice.
What are the sneaker trends for 2026?
On StockX, running and 'dad' shoes went from 12 to 21 of the 100 best-selling sneakers between November 2024 and September 2026, Dunks fell from 9 to 3, and Onitsuka Tiger's Mexico 66 entered the top 100. The fastest risers in price among popular models were the Nike P-6000, the Mexico 66 and the ASICS Gel-Kayano 14.
Method. Completed GOAT and StockX sales recorded by SneakerPulse from November 1, 2024 to September 30, 2026 (UTC days; sales between $0 and $30,000);
sneakers only by our footwear filter, cleats excluded. Categories come from each listing's name: Running & dad shoes = ASICS (all except Onitsuka Tiger, Japan S, EX89, GEL-PTG, court shoes); New Balance 9060, 1906R, 2002R, 990-999, 530, 1000, 860, 740, 610, 2010, 1080, 1500, 580, 574, 327, 575, 204L, 1300, 880, 725, 703, FuelCell, Fresh Foam; Salomon; On; Hoka; Nike Vomero, P-6000, Pegasus, V2K Run, V5 RNR, Initiator, Spiridon, Zoom Fly, Vaporfly, Alphafly, Structure, Free Run; Saucony, Mizuno, Brooks. Onitsuka Tiger = Onitsuka Tiger (Mexico 66 and every other Onitsuka listing).
Air Jordan = every Jordan Brand listing (Air Jordan 1-40, Jordan signature lines). Nike Dunk = Nike Dunk and SB Dunk (Low, High, Mid). Yeezy = every Yeezy listing, including slides and Foam Runners. Everything else = everything else that passes the footwear filter: Air Force 1, Air Max, Kobe, adidas Samba / Gazelle, New Balance 550, slides, boots....
Shares, not counts: the listings we track changed over the window (StockX about 30,865 listings with a sale in November 2024, 16,024 in September 2026;
GOAT far more), so no chart here uses raw volume. Shares are computed within each month's recorded StockX sales and, as a stricter check, within a fixed panel of 5,228 StockX listings
with a sale in all 22 usable months. StockX's upstream feed has no data for most best sellers from May 22 to July 3, 2026: those days are dropped (June 2026 is left out; May covers
May 1-21, July covers July 4-31). GOAT is the robustness check from April 2025 to July 2026 (our GOAT records start December 28, 2024, cover few listings in February and March 2025,
and only the busiest ~1,500 listings after August 17, 2026). Top 100: the 100 StockX listings with the most sales each month (sizes and colourways are separate listings on StockX).
Prices: each listing compared with itself, its median sale in window A (November 1, 2024 to January 31, 2025; GOAT from December 28) vs window B (July 4 to September 30, 2026), listings with
10+ sales in each (6,880 listings; 2,070,958 and 696,516 sales). Category medians of the per-listing log changes with a 2,000-draw bootstrap 95% interval over listings; exact sign test (listings up vs down),
Benjamini-Hochberg across all 36 price tests on this page (every category and running brand, both platforms together, StockX only and GOAT only). Running shoes' change is not significant (q = 0.15);
Jordan, Dunk, Yeezy and Onitsuka are (all q < 0.001). The runners-minus-Jordans gap uses a bootstrap of the difference in medians. A listing compared with itself controls for which shoes sold, not for changes
in sizes or condition; GOAT also sells used pairs, so StockX-only results (new pairs) are shown alongside. Retail: StockX's retail price (tools/stockx_retail.json), matched by SKU for GOAT listings;
median of each listing's median sale / retail, listings with 10+ sales in the window, bootstrap interval. Photos: StockX. Query: tools/stories/running_takeover_query.py.