Portland, OR Sneaker Resale Market
What Portland, OR buys now, and its long-run sneaker resale market, ranked #26 among US cities by sales recorded.
Last 90 days: what Portland buys more of
Portland buyers picked Nike Kobe 6 7.1 times as often as the rest of the US: 2.4% of located sales here against 0.3% elsewhere.
| Buys | Brand or model | Share here | Rest of US | Ratio |
|---|---|---|---|---|
| More | Nike Kobe 6 | 2.4% | 0.3% | 7.12x |
| More | Air Jordan 1 | 13.6% | 8.5% | 1.61x |
| Less | Vans Old Skool | 0.7% | 2.0% | 0.33x |
| Less | Air Jordan 5 | 2.4% | 6.6% | 0.36x |
| Less | ASICS Gel-1130 | 1.2% | 2.2% | 0.55x |
For the same shoes, buyers here paid 5.8% less than the national median (95% interval -9.6% to -1.9%, 29 shoes; 5 sold higher here, 22 lower).
Located GOAT sales, July 10, 2026 to October 8, 2026: 1,056 here, 387,680 across the US. Buyer locations came back in July 2026 for GOAT’s best-selling shoes only, so this covers popular pairs; the city and the rest of the US are measured on the same shoes. Each share is tested against the rest-of-US share (exact binomial test, Benjamini-Hochberg across the 20 brands and models tested here, q < 0.05); a “buys more” row also needs three or more different shoes with none above half the count, so one bulk buyer cannot make a trend. Same-shoe prices: each shoe with 5+ sales here against its US median, the median of those ratios with a bootstrap interval, sign test corrected across all cities.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
Portland, OR ranks #26 among US cities by GOAT resale sales recorded: 11.9K sales worth $2.5M between December 2024 and February 2026, 0.54% of the located US sales we recorded. The average resale price in Portland is $208, $32 above the $176 average across all tracked US cities.
Read these totals as an upper bound: the sales feed files every "Portland" sale under OR, so buyers in Portland, ME are counted here too.
The top brand in Portland is Nike (39% of sales here), and the most-sold model is the Air Jordan 1. The tables below rank brands and models by sales recorded in the same window.
Top Brands in Portland, OR
Brand market share breakdown for Portland, OR based on 11.9K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Nike | 4.6K | $969.9K | $210 | 38.7% |
| Air Jordan | 3.3K | $864.1K | $265 | 27.4% |
| adidas | 1.5K | $202.8K | $137 | 12.4% |
| New Balance | 545 | $97.9K | $180 | 4.6% |
| Fear of God Essentials | 321 | $26.4K | $82 | 2.7% |
| ASICS | 307 | $50.3K | $164 | 2.6% |
| UGG | 92 | $10.1K | $109 | 0.8% |
| Supreme | 73 | $9.4K | $129 | 0.6% |
| Crocs | 70 | $7.8K | $112 | 0.6% |
| Puma | 57 | $5.9K | $103 | 0.5% |
Most Popular Models in Portland, OR
The most traded sneaker models in the Portland, OR resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 1 | 1.5K | $441.5K | $300 |
| Air Jordan 4 | 763 | $204.4K | $268 |
| Zoom Kobe 6 | 629 | $204.2K | $325 |
| Kobe 8 System | 562 | $99.1K | $176 |
| Air Force 1 | 469 | $114.4K | $244 |
| Dunk | 426 | $42.2K | $99 |
| Dunk SB | 344 | $85.1K | $247 |
| Air Jordan 3 | 332 | $67.0K | $202 |
| Yeezy Boost 350 | 329 | $65.4K | $199 |
| Air Jordan 11 | 223 | $45.9K | $206 |
Frequently Asked Questions
What sneakers are popular in Portland right now?
In located GOAT sales from July 10, 2026 to October 8, 2026, Portland, OR bought more of these than the rest of the US, relative to their national share: Nike Kobe 6 (7.1x), Air Jordan 1 (1.6x).
What is the average sneaker resale price in Portland, OR?
The average sneaker resale price in Portland, OR is $208, $32 above the $176 average across all tracked US cities.
What is the most popular sneaker brand in Portland?
Nike is the most popular sneaker brand in Portland, OR by transaction volume. The most traded model is the Air Jordan 1.
How big is the Portland sneaker resale market?
We recorded 11.9K GOAT resale sales worth $2.5M to buyers in Portland, OR between December 2024 and February 2026, #26 among US cities and 0.54% of located US sales. That counts one marketplace, not the whole local market.
