Milwaukee, WI Sneaker Resale Market
What Milwaukee, WI buys now, and its long-run sneaker resale market, ranked #17 among US cities by sales recorded.
Last 90 days: what Milwaukee buys more of
Milwaukee buyers picked Air Jordan 5 1.9 times as often as the rest of the US: 12.8% of located sales here against 6.6% elsewhere.
| Buys | Brand or model | Share here | Rest of US | Ratio |
|---|---|---|---|---|
| More | Air Jordan 5 | 12.8% | 6.6% | 1.94x |
| More | Air Jordan 11 | 5.2% | 2.7% | 1.92x |
| More | Air Jordan 4 | 14.0% | 10.5% | 1.33x |
| Less | Samba | 0.6% | 1.5% | 0.39x |
| Less | ASICS Gel-1130 | 1.3% | 2.2% | 0.59x |
| Less | New Balance | 2.8% | 4.1% | 0.69x |
For the same shoes, prices here were in line with the rest of the US: +0.0% (95% interval -1.4% to +1.0%, 55 shoes), not a clear difference.
Located GOAT sales, July 10, 2026 to October 8, 2026: 1,518 here, 387,680 across the US. Buyer locations came back in July 2026 for GOAT’s best-selling shoes only, so this covers popular pairs; the city and the rest of the US are measured on the same shoes. Each share is tested against the rest-of-US share (exact binomial test, Benjamini-Hochberg across the 24 brands and models tested here, q < 0.05); a “buys more” row also needs three or more different shoes with none above half the count, so one bulk buyer cannot make a trend. Same-shoe prices: each shoe with 5+ sales here against its US median, the median of those ratios with a bootstrap interval, sign test corrected across all cities.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
Milwaukee, WI ranks #17 among US cities by GOAT resale sales recorded: 16.4K sales worth $2.9M between December 2024 and February 2026, 0.75% of the located US sales we recorded. The average resale price in Milwaukee is $177, in line with the $176 average across all tracked US cities.
The top brand in Milwaukee is Air Jordan (47% of sales here), and the most-sold model is the Air Jordan 4. The tables below rank brands and models by sales recorded in the same window.
Top Brands in Milwaukee, WI
Brand market share breakdown for Milwaukee, WI based on 16.4K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Air Jordan | 7.7K | $1.6M | $211 | 46.9% |
| Nike | 3.0K | $444.8K | $151 | 18.0% |
| adidas | 1.7K | $224.0K | $134 | 10.2% |
| ASICS | 1.1K | $129.1K | $123 | 6.4% |
| New Balance | 607 | $85.7K | $141 | 3.7% |
| Fear of God Essentials | 509 | $42.4K | $83 | 3.1% |
| Supreme | 204 | $16.3K | $80 | 1.2% |
| Maison Mihara Yasuhiro | 149 | $36.9K | $248 | 0.9% |
| Timberland | 111 | $17.5K | $157 | 0.7% |
| UGG | 106 | $13.8K | $131 | 0.6% |
Most Popular Models in Milwaukee, WI
The most traded sneaker models in the Milwaukee, WI resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 4 | 1.9K | $444.7K | $232 |
| Air Jordan 11 | 1.7K | $338.1K | $195 |
| Air Jordan 3 | 1.0K | $182.8K | $182 |
| Air Jordan 1 | 909 | $176.9K | $195 |
| Air Jordan 5 | 829 | $208.9K | $252 |
| Gel 1130 | 822 | $94.4K | $115 |
| Dunk | 608 | $55.0K | $90 |
| Air Jordan 12 | 557 | $109.2K | $196 |
| Air Force 1 | 475 | $77.7K | $164 |
| Yeezy Boost 350 | 350 | $56.6K | $162 |
Frequently Asked Questions
What sneakers are popular in Milwaukee right now?
In located GOAT sales from July 10, 2026 to October 8, 2026, Milwaukee, WI bought more of these than the rest of the US, relative to their national share: Air Jordan 5 (1.9x), Air Jordan 11 (1.9x), Air Jordan 4 (1.3x).
What is the average sneaker resale price in Milwaukee, WI?
The average sneaker resale price in Milwaukee, WI is $177, in line with the $176 average across all tracked US cities.
What is the most popular sneaker brand in Milwaukee?
Air Jordan is the most popular sneaker brand in Milwaukee, WI by transaction volume. The most traded model is the Air Jordan 4.
How big is the Milwaukee sneaker resale market?
We recorded 16.4K GOAT resale sales worth $2.9M to buyers in Milwaukee, WI between December 2024 and February 2026, #17 among US cities and 0.75% of located US sales. That counts one marketplace, not the whole local market.
