Wisconsin Sneaker Resale Market
Comprehensive sneaker resale analytics for Wisconsin, ranked #19 of 55 US states and territories by sales recorded. Source: GOAT resale sales with a US buyer location, December 2024 to February 2026. GOAT stopped publishing buyer locations in March 2026, so this page is a fixed snapshot of that period, not a live feed.
Market Overview
Wisconsin ranks #19 of 55 US states and territories by GOAT resale sales recorded: 62.5K sales worth $10.5M across 72 cities, December 2024 to February 2026. That is 1.47% of the located US sales we recorded.
The average resale price in Wisconsin is $168, $6 below the $174 average across all US states we recorded. Air Jordan is the top brand by sales recorded here.
Top Brands in Wisconsin
Brand market share breakdown based on 62.5K transactions across Wisconsin.
| Brand | Sales | Revenue | Avg Price | Share |
|---|---|---|---|---|
| Air Jordan | 23.6K | $5.1M | $215 | 37.7% |
| Nike | 14.4K | $2.2M | $150 | 23.0% |
| adidas | 8.1K | $1.0M | $127 | 13.0% |
| ASICS | 3.3K | $419.4K | $128 | 5.2% |
| New Balance | 3.0K | $405.4K | $134 | 4.8% |
| Fear of God Essentials | 2.6K | $222.8K | $86 | 4.2% |
| UGG | 659 | $76.6K | $116 | 1.1% |
| Supreme | 559 | $46.6K | $83 | 0.9% |
| Timberland | 365 | $53.4K | $146 | 0.6% |
| Puma | 360 | $38.2K | $106 | 0.6% |
Top Cities in Wisconsin
| City | Sales | Revenue |
|---|---|---|
| Milwaukee, WI | 16.4K | $2.9M |
Frequently Asked Questions
How big is the sneaker resale market in Wisconsin?
We recorded 62.5K GOAT resale sales worth $10.5M to buyers in Wisconsin between December 2024 and February 2026, #19 of 55 US states and territories. That counts one marketplace, not the whole state market.
What is the most popular sneaker brand in Wisconsin?
Air Jordan is the top-selling sneaker brand in Wisconsin by transaction volume.
What is the average sneaker resale price in Wisconsin?
The average GOAT resale price to buyers in Wisconsin was $168 between December 2024 and February 2026, $6 below the $174 average across all US states we recorded.
