California Sneaker Resale Market
Comprehensive sneaker resale analytics for California, ranked #1 of 55 US states and territories by sales recorded. Source: GOAT resale sales with a US buyer location, December 2024 to February 2026. GOAT stopped publishing buyer locations in March 2026, so this page is a fixed snapshot of that period, not a live feed.
Market Overview
California ranks #1 of 55 US states and territories by GOAT resale sales recorded: 493.9K sales worth $87.7M across 58 cities, December 2024 to February 2026. That is 11.59% of the located US sales we recorded.
The average resale price in California is $177, $4 above the $174 average across all US states we recorded. Air Jordan is the top brand by sales recorded here.
Top Brands in California
Brand market share breakdown based on 493.9K transactions across California.
| Brand | Sales | Revenue | Avg Price | Share |
|---|---|---|---|---|
| Air Jordan | 157.2K | $37.9M | $241 | 31.8% |
| Nike | 134.0K | $21.7M | $162 | 27.1% |
| adidas | 65.0K | $8.2M | $127 | 13.2% |
| New Balance | 30.0K | $4.3M | $144 | 6.1% |
| ASICS | 21.5K | $3.0M | $139 | 4.3% |
| Fear of God Essentials | 20.8K | $1.8M | $84 | 4.2% |
| UGG | 4.9K | $570.9K | $118 | 1.0% |
| Supreme | 3.8K | $350.8K | $93 | 0.8% |
| Puma | 2.8K | $286.2K | $103 | 0.6% |
| Onitsuka Tiger | 2.3K | $302.4K | $129 | 0.5% |
Top Cities in California
| City | Sales | Revenue |
|---|---|---|
| Los Angeles, CA | 36.5K | $7.4M |
| San Diego, CA | 13.3K | $2.4M |
| San Francisco, CA | 12.0K | $2.1M |
| Sacramento, CA | 11.4K | $1.9M |
Frequently Asked Questions
How big is the sneaker resale market in California?
We recorded 493.9K GOAT resale sales worth $87.7M to buyers in California between December 2024 and February 2026, #1 of 55 US states and territories. That counts one marketplace, not the whole state market.
What is the most popular sneaker brand in California?
Air Jordan is the top-selling sneaker brand in California by transaction volume.
What is the average sneaker resale price in California?
The average GOAT resale price to buyers in California was $177 between December 2024 and February 2026, $4 above the $174 average across all US states we recorded.
