San Francisco, CA Sneaker Resale Market
What San Francisco, CA buys now, and its long-run sneaker resale market, ranked #23 among US cities by sales recorded.
Last 90 days: what San Francisco buys more of
San Francisco buyers picked Onitsuka Tiger Mexico 66 3.6 times as often as the rest of the US: 2.5% of located sales here against 0.7% elsewhere.
| Buys | Brand or model | Share here | Rest of US | Ratio |
|---|---|---|---|---|
| More | Onitsuka Tiger Mexico 66 | 2.5% | 0.7% | 3.65x |
| More | New Balance | 8.4% | 4.1% | 2.07x |
| More | Samba | 3.2% | 1.5% | 2.07x |
| More | adidas | 12.6% | 8.3% | 1.52x |
| Less | Air Jordan 11 | 1.1% | 2.7% | 0.39x |
| Less | Air Jordan 5 | 2.7% | 6.6% | 0.41x |
| Less | Air Jordan 3 | 1.4% | 3.0% | 0.47x |
Located GOAT sales, July 10, 2026 to October 8, 2026: 855 here, 387,680 across the US. Buyer locations came back in July 2026 for GOAT’s best-selling shoes only, so this covers popular pairs; the city and the rest of the US are measured on the same shoes. Each share is tested against the rest-of-US share (exact binomial test, Benjamini-Hochberg across the 18 brands and models tested here, q < 0.05); a “buys more” row also needs three or more different shoes with none above half the count, so one bulk buyer cannot make a trend. Same-shoe prices: each shoe with 5+ sales here against its US median, the median of those ratios with a bootstrap interval, sign test corrected across all cities.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
San Francisco, CA ranks #23 among US cities by GOAT resale sales recorded: 12.0K sales worth $2.1M between December 2024 and February 2026, 0.55% of the located US sales we recorded. The average resale price in San Francisco is $171, $5 below the $176 average across all tracked US cities.
The top brand in San Francisco is Air Jordan (26% of sales here), and the most-sold model is the Air Jordan 1. The tables below rank brands and models by sales recorded in the same window.
Top Brands in San Francisco, CA
Brand market share breakdown for San Francisco, CA based on 12.0K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Air Jordan | 3.2K | $753.1K | $239 | 26.2% |
| Nike | 2.8K | $472.0K | $170 | 23.1% |
| adidas | 2.6K | $284.9K | $109 | 21.6% |
| New Balance | 704 | $104.9K | $149 | 5.8% |
| ASICS | 542 | $76.0K | $140 | 4.5% |
| Fear of God Essentials | 441 | $36.0K | $82 | 3.7% |
| Maison Mihara Yasuhiro | 154 | $37.2K | $242 | 1.3% |
| Salomon | 114 | $21.9K | $192 | 0.9% |
| Supreme | 98 | $14.1K | $144 | 0.8% |
| Onitsuka Tiger | 86 | $12.1K | $140 | 0.7% |
Most Popular Models in San Francisco, CA
The most traded sneaker models in the San Francisco, CA resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 1 | 957 | $281.4K | $294 |
| Air Jordan 4 | 737 | $183.6K | $249 |
| Air Jordan 11 | 587 | $114.4K | $195 |
| Gazelle | 451 | $49.8K | $110 |
| Handball | 407 | $22.3K | $55 |
| Samba | 318 | $36.6K | $115 |
| Dunk | 293 | $28.8K | $98 |
| Dunk SB | 276 | $62.5K | $227 |
| Gel 1130 | 265 | $30.4K | $115 |
| Air Force 1 | 244 | $38.3K | $157 |
Frequently Asked Questions
What sneakers are popular in San Francisco right now?
In located GOAT sales from July 10, 2026 to October 8, 2026, San Francisco, CA bought more of these than the rest of the US, relative to their national share: Onitsuka Tiger Mexico 66 (3.6x), New Balance (2.1x), Samba (2.1x).
What is the average sneaker resale price in San Francisco, CA?
The average sneaker resale price in San Francisco, CA is $171, $5 below the $176 average across all tracked US cities.
What is the most popular sneaker brand in San Francisco?
Air Jordan is the most popular sneaker brand in San Francisco, CA by transaction volume. The most traded model is the Air Jordan 1.
How big is the San Francisco sneaker resale market?
We recorded 12.0K GOAT resale sales worth $2.1M to buyers in San Francisco, CA between December 2024 and February 2026, #23 among US cities and 0.55% of located US sales. That counts one marketplace, not the whole local market.
