San Diego, CA Sneaker Resale Market
What San Diego, CA buys now, and its long-run sneaker resale market, ranked #21 among US cities by sales recorded.
Last 90 days: what San Diego buys more of
San Diego buyers picked Onitsuka Tiger Mexico 66 2.9 times as often as the rest of the US: 1.9% of located sales here against 0.7% elsewhere.
| Buys | Brand or model | Share here | Rest of US | Ratio |
|---|---|---|---|---|
| More | Onitsuka Tiger Mexico 66 | 1.9% | 0.7% | 2.85x |
| More | Dunk SB | 2.0% | 0.8% | 2.49x |
| More | Converse | 2.2% | 1.0% | 2.15x |
| More | Dunk | 4.3% | 2.7% | 1.60x |
| Less | Air Jordan 13 | 0.5% | 2.0% | 0.24x |
| Less | Air Jordan 5 | 1.8% | 6.6% | 0.28x |
| Less | Air Jordan 12 | 0.7% | 1.9% | 0.35x |
For the same shoes, prices here were in line with the rest of the US: -0.3% (95% interval -1.8% to +2.8%, 23 shoes), not a clear difference.
Located GOAT sales, July 10, 2026 to October 8, 2026: 1,042 here, 387,680 across the US. Buyer locations came back in July 2026 for GOAT’s best-selling shoes only, so this covers popular pairs; the city and the rest of the US are measured on the same shoes. Each share is tested against the rest-of-US share (exact binomial test, Benjamini-Hochberg across the 23 brands and models tested here, q < 0.05); a “buys more” row also needs three or more different shoes with none above half the count, so one bulk buyer cannot make a trend. Same-shoe prices: each shoe with 5+ sales here against its US median, the median of those ratios with a bootstrap interval, sign test corrected across all cities.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
San Diego, CA ranks #21 among US cities by GOAT resale sales recorded: 13.3K sales worth $2.4M between December 2024 and February 2026, 0.61% of the located US sales we recorded. The average resale price in San Diego is $182, $6 above the $176 average across all tracked US cities.
The top brand in San Diego is Air Jordan (32% of sales here), and the most-sold model is the Air Jordan 1. The tables below rank brands and models by sales recorded in the same window.
Top Brands in San Diego, CA
Brand market share breakdown for San Diego, CA based on 13.3K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Air Jordan | 4.2K | $1.1M | $250 | 31.8% |
| Nike | 3.9K | $634.1K | $165 | 28.9% |
| adidas | 1.8K | $216.7K | $122 | 13.3% |
| New Balance | 726 | $104.4K | $144 | 5.4% |
| ASICS | 462 | $67.8K | $147 | 3.5% |
| Fear of God Essentials | 388 | $32.0K | $82 | 2.9% |
| UGG | 162 | $20.4K | $126 | 1.2% |
| Onitsuka Tiger | 87 | $10.7K | $123 | 0.7% |
| Puma | 77 | $9.6K | $125 | 0.6% |
| Timberland | 75 | $10.8K | $144 | 0.6% |
Most Popular Models in San Diego, CA
The most traded sneaker models in the San Diego, CA resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 1 | 1.6K | $397.2K | $256 |
| Air Jordan 4 | 1.1K | $318.7K | $282 |
| Dunk | 581 | $58.8K | $101 |
| Air Jordan 3 | 443 | $87.6K | $198 |
| Air Jordan 11 | 382 | $89.2K | $234 |
| Dunk SB | 379 | $77.4K | $204 |
| Samba | 360 | $39.3K | $109 |
| Air Force 1 | 320 | $48.1K | $150 |
| 9060 | 257 | $38.7K | $151 |
| Air Jordan 5 | 222 | $58.0K | $261 |
Frequently Asked Questions
What sneakers are popular in San Diego right now?
In located GOAT sales from July 10, 2026 to October 8, 2026, San Diego, CA bought more of these than the rest of the US, relative to their national share: Onitsuka Tiger Mexico 66 (2.9x), Dunk SB (2.5x), Converse (2.1x).
What is the average sneaker resale price in San Diego, CA?
The average sneaker resale price in San Diego, CA is $182, $6 above the $176 average across all tracked US cities.
What is the most popular sneaker brand in San Diego?
Air Jordan is the most popular sneaker brand in San Diego, CA by transaction volume. The most traded model is the Air Jordan 1.
How big is the San Diego sneaker resale market?
We recorded 13.3K GOAT resale sales worth $2.4M to buyers in San Diego, CA between December 2024 and February 2026, #21 among US cities and 0.61% of located US sales. That counts one marketplace, not the whole local market.
