San Jose, CA Sneaker Resale Market
Sneaker resale analytics for San Jose, CA, ranked #50 among US cities by sales recorded.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
San Jose, CA ranks #50 among US cities by GOAT resale sales recorded: 10.7K sales worth $1.9M between December 2024 and February 2026, 0.22% of the located US sales we recorded. The average resale price in San Jose is $178, $4 above the $174 average across all tracked US cities.
The top brand in San Jose is Air Jordan (29% of sales here), and the most-sold model is the Air Jordan 1. The tables below rank brands and models by sales recorded in the same window.
Top Brands in San Jose, CA
Brand market share breakdown for San Jose, CA based on 10.7K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Air Jordan | 3.1K | $784.2K | $256 | 28.6% |
| Nike | 2.7K | $449.8K | $164 | 25.6% |
| adidas | 1.3K | $171.9K | $129 | 12.5% |
| New Balance | 805 | $116.6K | $145 | 7.5% |
| Fear of God Essentials | 653 | $57.1K | $87 | 6.1% |
| ASICS | 523 | $75.4K | $144 | 4.9% |
| Onitsuka Tiger | 134 | $18.2K | $136 | 1.3% |
| Supreme | 121 | $15.9K | $132 | 1.1% |
| UGG | 118 | $13.7K | $116 | 1.1% |
| Crocs | 66 | $6.5K | $99 | 0.6% |
Most Popular Models in San Jose, CA
The most traded sneaker models in the San Jose, CA resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 1 | 1.0K | $280.2K | $273 |
| Air Jordan 4 | 823 | $234.5K | $285 |
| Air Jordan 11 | 449 | $104.5K | $233 |
| Dunk | 411 | $43.0K | $105 |
| 9060 | 399 | $59.0K | $148 |
| Dunk SB | 267 | $52.7K | $198 |
| Air Jordan 3 | 257 | $50.0K | $194 |
| Air Force 1 | 224 | $35.9K | $160 |
| Yeezy Boost 350 | 215 | $36.6K | $170 |
| Samba | 208 | $19.5K | $94 |
Frequently Asked Questions
What is the average sneaker resale price in San Jose, CA?
The average sneaker resale price in San Jose, CA is $178, $4 above the $174 average across all tracked US cities.
What is the most popular sneaker brand in San Jose?
Air Jordan is the most popular sneaker brand in San Jose, CA by transaction volume. The most traded model is the Air Jordan 1.
How big is the San Jose sneaker resale market?
We recorded 10.7K GOAT resale sales worth $1.9M to buyers in San Jose, CA between December 2024 and February 2026, #50 among US cities and 0.22% of located US sales. That counts one marketplace, not the whole local market.