Florida Sneaker Resale Market
Comprehensive sneaker resale analytics for Florida, ranked #4 of 55 US states and territories by sales recorded. Source: GOAT resale sales with a US buyer location, December 2024 to February 2026. GOAT stopped publishing buyer locations in March 2026, so this page is a fixed snapshot of that period, not a live feed.
Market Overview
Florida ranks #4 of 55 US states and territories by GOAT resale sales recorded: 297.7K sales worth $52.4M across 67 cities, December 2024 to February 2026. That is 6.99% of the located US sales we recorded.
The average resale price in Florida is $176, $2 above the $174 average across all US states we recorded. Air Jordan is the top brand by sales recorded here.
Top Brands in Florida
Brand market share breakdown based on 297.7K transactions across Florida.
| Brand | Sales | Revenue | Avg Price | Share |
|---|---|---|---|---|
| Air Jordan | 101.6K | $23.7M | $233 | 34.1% |
| Nike | 75.7K | $11.9M | $157 | 25.4% |
| adidas | 38.9K | $5.0M | $128 | 13.1% |
| ASICS | 19.1K | $2.6M | $133 | 6.4% |
| New Balance | 17.3K | $2.4M | $138 | 5.8% |
| Fear of God Essentials | 8.1K | $674.8K | $83 | 2.7% |
| Supreme | 2.5K | $166.8K | $66 | 0.8% |
| Puma | 2.2K | $228.6K | $105 | 0.7% |
| Timberland | 2.1K | $303.9K | $147 | 0.7% |
| UGG | 1.9K | $226.8K | $118 | 0.6% |
Top Cities in Florida
| City | Sales | Revenue |
|---|---|---|
| Miami, FL | 40.0K | $7.0M |
| Orlando, FL | 18.1K | $3.3M |
| Jacksonville, FL | 16.6K | $3.0M |
| Tampa, FL | 10.0K | $1.8M |
Frequently Asked Questions
How big is the sneaker resale market in Florida?
We recorded 297.7K GOAT resale sales worth $52.4M to buyers in Florida between December 2024 and February 2026, #4 of 55 US states and territories. That counts one marketplace, not the whole state market.
What is the most popular sneaker brand in Florida?
Air Jordan is the top-selling sneaker brand in Florida by transaction volume.
What is the average sneaker resale price in Florida?
The average GOAT resale price to buyers in Florida was $176 between December 2024 and February 2026, $2 above the $174 average across all US states we recorded.
