New Jersey Sneaker Resale Market
Comprehensive sneaker resale analytics for New Jersey, ranked #7 of 55 US states and territories by sales recorded. Source: GOAT resale sales with a US buyer location, December 2024 to February 2026. GOAT stopped publishing buyer locations in March 2026, so this page is a fixed snapshot of that period, not a live feed.
Market Overview
New Jersey ranks #7 of 55 US states and territories by GOAT resale sales recorded: 177.0K sales worth $31.2M across 21 cities, December 2024 to February 2026. That is 4.16% of the located US sales we recorded.
The average resale price in New Jersey is $176, $3 above the $174 average across all US states we recorded. Air Jordan is the top brand by sales recorded here.
Top Brands in New Jersey
Brand market share breakdown based on 177.0K transactions across New Jersey.
| Brand | Sales | Revenue | Avg Price | Share |
|---|---|---|---|---|
| Air Jordan | 57.6K | $13.6M | $236 | 32.5% |
| Nike | 39.7K | $6.6M | $166 | 22.4% |
| adidas | 23.1K | $3.0M | $130 | 13.0% |
| ASICS | 14.6K | $1.9M | $132 | 8.2% |
| New Balance | 11.5K | $1.6M | $141 | 6.5% |
| Fear of God Essentials | 9.0K | $772.0K | $85 | 5.1% |
| UGG | 1.7K | $188.7K | $109 | 1.0% |
| Supreme | 1.4K | $127.6K | $88 | 0.8% |
| Timberland | 1.0K | $152.3K | $149 | 0.6% |
| Puma | 1.0K | $109.3K | $109 | 0.6% |
Top Cities in New Jersey
| City | Sales | Revenue |
|---|---|---|
| Newark, NJ | 12.6K | $2.2M |
Frequently Asked Questions
How big is the sneaker resale market in New Jersey?
We recorded 177.0K GOAT resale sales worth $31.2M to buyers in New Jersey between December 2024 and February 2026, #7 of 55 US states and territories. That counts one marketplace, not the whole state market.
What is the most popular sneaker brand in New Jersey?
Air Jordan is the top-selling sneaker brand in New Jersey by transaction volume.
What is the average sneaker resale price in New Jersey?
The average GOAT resale price to buyers in New Jersey was $176 between December 2024 and February 2026, $3 above the $174 average across all US states we recorded.
