New York, NY Sneaker Resale Market
What New York, NY buys now, and its long-run sneaker resale market, ranked #1 among US cities by sales recorded.
Last 90 days: what New York buys more of
New York buyers picked Onitsuka Tiger Mexico 66 2.8 times as often as the rest of the US: 1.8% of located sales here against 0.7% elsewhere.
| Buys | Brand or model | Share here | Rest of US | Ratio |
|---|---|---|---|---|
| More | Onitsuka Tiger Mexico 66 | 1.8% | 0.7% | 2.75x |
| More | Salomon | 1.4% | 0.7% | 2.12x |
| More | Air Max 95 | 3.2% | 1.6% | 2.02x |
| More | Nike Mind 001 | 5.1% | 3.5% | 1.48x |
| Less | Bravest Studios | 0.1% | 0.7% | 0.20x |
| Less | YZY | 0.8% | 2.6% | 0.32x |
| Less | Yeezy Boost 350 | 0.4% | 0.9% | 0.40x |
For the same shoes, prices here were in line with the rest of the US: +0.6% (95% interval +0.0% to +1.6%, 136 shoes), not a clear difference.
Located GOAT sales, July 10, 2026 to October 8, 2026: 4,170 here, 387,680 across the US. Buyer locations came back in July 2026 for GOAT’s best-selling shoes only, so this covers popular pairs; the city and the rest of the US are measured on the same shoes. Each share is tested against the rest-of-US share (exact binomial test, Benjamini-Hochberg across the 41 brands and models tested here, q < 0.05); a “buys more” row also needs three or more different shoes with none above half the count, so one bulk buyer cannot make a trend. Same-shoe prices: each shoe with 5+ sales here against its US median, the median of those ratios with a bootstrap interval, sign test corrected across all cities.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
New York, NY ranks #1 among US cities by GOAT resale sales recorded: 177.8K sales worth $31.2M between December 2024 and February 2026, 8.11% of the located US sales we recorded. The average resale price in New York is $176, in line with the $176 average across all tracked US cities.
The top brand in New York is Air Jordan (36% of sales here), and the most-sold model is the Air Jordan 4. The tables below rank brands and models by sales recorded in the same window.
Top Brands in New York, NY
Brand market share breakdown for New York, NY based on 177.8K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Air Jordan | 63.4K | $14.9M | $235 | 35.6% |
| Nike | 34.8K | $5.6M | $162 | 19.6% |
| adidas | 22.8K | $2.6M | $115 | 12.8% |
| ASICS | 16.4K | $2.1M | $130 | 9.2% |
| Fear of God Essentials | 9.2K | $760.1K | $83 | 5.2% |
| New Balance | 9.0K | $1.3M | $140 | 5.0% |
| Supreme | 1.7K | $186.1K | $107 | 1.0% |
| UGG | 1.2K | $145.5K | $125 | 0.7% |
| Puma | 1.0K | $108.5K | $107 | 0.6% |
| Timberland | 886 | $138.4K | $156 | 0.5% |
Most Popular Models in New York, NY
The most traded sneaker models in the New York, NY resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 4 | 15.9K | $4.2M | $262 |
| Air Jordan 1 | 14.3K | $3.5M | $247 |
| Gel 1130 | 10.7K | $1.2M | $113 |
| Air Jordan 3 | 9.0K | $1.7M | $186 |
| Air Jordan 5 | 6.8K | $1.9M | $287 |
| Air Jordan 11 | 5.6K | $1.2M | $205 |
| Samba | 4.5K | $459.5K | $102 |
| Dunk | 4.4K | $413.7K | $93 |
| Air Jordan 9 | 3.7K | $811.4K | $219 |
| Gel Kayano | 3.3K | $520.3K | $160 |
Frequently Asked Questions
What sneakers are popular in New York right now?
In located GOAT sales from July 10, 2026 to October 8, 2026, New York, NY bought more of these than the rest of the US, relative to their national share: Onitsuka Tiger Mexico 66 (2.8x), Salomon (2.1x), Air Max 95 (2.0x).
What is the average sneaker resale price in New York, NY?
The average sneaker resale price in New York, NY is $176, in line with the $176 average across all tracked US cities.
What is the most popular sneaker brand in New York?
Air Jordan is the most popular sneaker brand in New York, NY by transaction volume. The most traded model is the Air Jordan 4.
How big is the New York sneaker resale market?
We recorded 177.8K GOAT resale sales worth $31.2M to buyers in New York, NY between December 2024 and February 2026, #1 among US cities and 8.11% of located US sales. That counts one marketplace, not the whole local market.
