Rochester, NY Sneaker Resale Market
Sneaker resale analytics for Rochester, NY, ranked #33 among US cities by sales recorded.
December 2024 to February 2026
Source for this section and the tables below: GOAT resale sales with a US buyer location, December 2024 to February 2026; GOAT paused buyer locations from March to June 2026, so these totals are a fixed snapshot of that period.
Market Overview
Rochester, NY ranks #33 among US cities by GOAT resale sales recorded: 13.7K sales worth $2.3M between December 2024 and February 2026, 0.28% of the located US sales we recorded. The average resale price in Rochester is $170, $3 below the $174 average across all tracked US cities.
Read these totals as an upper bound: GOAT reports only the city name, and 61% of the people who live in a place called Rochester live in New York, so buyers in other places with the same name are counted here too.
The top brand in Rochester is Air Jordan (41% of sales here), and the most-sold model is the Air Jordan 4. The tables below rank brands and models by sales recorded in the same window.
Top Brands in Rochester, NY
Brand market share breakdown for Rochester, NY based on 13.7K total transactions.
| Brand | Sales | Revenue | Avg Price | Market Share |
|---|---|---|---|---|
| Air Jordan | 5.6K | $1.2M | $214 | 40.9% |
| Nike | 2.8K | $427.6K | $152 | 20.5% |
| adidas | 1.4K | $176.4K | $125 | 10.3% |
| ASICS | 808 | $102.3K | $127 | 5.9% |
| Fear of God Essentials | 734 | $59.4K | $81 | 5.4% |
| New Balance | 509 | $69.6K | $137 | 3.7% |
| Supreme | 221 | $19.5K | $88 | 1.6% |
| Timberland | 149 | $19.6K | $131 | 1.1% |
| UGG | 144 | $17.5K | $122 | 1.1% |
| Maison Mihara Yasuhiro | 86 | $22.0K | $255 | 0.6% |
Most Popular Models in Rochester, NY
The most traded sneaker models in the Rochester, NY resale market.
| Model | Sales | Revenue | Avg Price |
|---|---|---|---|
| Air Jordan 4 | 1.6K | $371.8K | $238 |
| Air Jordan 11 | 865 | $184.8K | $214 |
| Air Jordan 1 | 852 | $165.0K | $194 |
| Air Jordan 3 | 783 | $138.6K | $177 |
| Gel 1130 | 562 | $64.1K | $114 |
| Air Jordan 5 | 557 | $141.3K | $254 |
| Dunk | 525 | $48.4K | $92 |
| Air Force 1 | 332 | $51.0K | $154 |
| Air Jordan 12 | 323 | $62.0K | $192 |
| 9060 | 217 | $31.5K | $145 |
Frequently Asked Questions
What is the average sneaker resale price in Rochester, NY?
The average sneaker resale price in Rochester, NY is $170, $3 below the $174 average across all tracked US cities.
What is the most popular sneaker brand in Rochester?
Air Jordan is the most popular sneaker brand in Rochester, NY by transaction volume. The most traded model is the Air Jordan 4.
How big is the Rochester sneaker resale market?
We recorded 13.7K GOAT resale sales worth $2.3M to buyers in Rochester, NY between December 2024 and February 2026, #33 among US cities and 0.28% of located US sales. That counts one marketplace, not the whole local market.