On this day in resale

What sold on any day since October 2024

Pick a date to see how many pairs changed hands on GOAT and StockX, the shoes that led, which brands sold, and what else was happening that day, from Super Bowls to album drops. Compare it with any other day.

The calendar

Each day is shaded by how busy it was compared with the four weeks around it. Dots mark days with an event. Tap a day to open it.

What else was happening

177 dated moments: sports finals, elections, tariffs, album releases, holidays, StockX fee-free days and the biggest sneaker release rushes in our data. Each shows how busy resale was that day. Tap one to open it. These are for reference: a busy day next to an event does not mean the event caused it.

The ten busiest days, compared with their own season

Complete days only. A cluster of busy days around one date usually means a holiday or a StockX fee-free promotion.

How this works

729 days of completed sales on GOAT and StockX, October 24, 2024 to October 22, 2026, grouped by UTC calendar day (late-evening US sales count toward the next day). GOAT sales in our record begin December 28, 2024. Pairs recorded are the resale sales in our database, not the whole market, and we track more shoes over time, so raw counts from different years are not a fair comparison of demand. "Vs the 4 weeks around it" divides each marketplace's sales by the median of its own complete days in the 14 days either side, so a day is judged against its own season. The newest days fill in over a few weeks; until they are complete their counts are "so far" and they get no busier-or-quieter verdict. From May 22 to July 3, 2026 our StockX source is missing most best sellers. Most-sold shoes are sneaker listings with 3 or more sales that day (apparel, collectibles and cleats left out), ranked by sales, with the median sale price. Sneaker release rushes are each new shoe's busiest day in its first 30 days on a marketplace, for shoes with 1,500 or more sales in that month. Outside events are dated as reported in US news and are context, not causes. "In our sales data" is one fact per day picked from our own sales (the most unusual of: busiest day of its month or weekday for its season, a shoe jumping into the top 10, a 10%+ day-over-day price move with 10+ sales both days, the top shoe's share, a brand's high for the month), never the same kind two days running; volume facts only on complete days. "On this date in history" and "Born on this day" come from Wikipedia's On this day lists (CC BY-SA 4.0), ranked by how many language editions cover each article, leaning to music, sports, sneakers and culture; people whose shoes we can count come first, with that day's pairs. Past sales, not a forecast.

Frequently Asked Questions