SneakerPulse Blog
Short, data-first write-ups on the sneaker resale market, built from the same GOAT and StockX transactions behind the SneakerPulse dashboard. Every number links back to a dated query window. Follow new posts in Feedly, Inoreader or any feed reader.
Does "sell in May and go away" work for sneakers? We tested the Halloween indicator
Stock markets have famously done better from November to April than from May to October. Sneaker resale prices showed no such pattern: over 22 months of StockX sales, the same shoes moved about the same in either half of the year.
Nike Ja 4 'Zombie' Halloween resale price, and what the Ja 3 Zombie did
The Ja 4 'Zombie' drops for Halloween. Its predecessor, the Ja 3 'Zombie', sold for $183 in its launch week, slid to $96 by September, then jumped back to about $120 as October began. The Ja 2 'Nightmare' did the same thing a year earlier and gave it all back in November.
Where do pre-release sneakers come from? 298,876 pairs sold before launch day
Hyped Jordans sell by the thousand on GOAT and StockX weeks before they release, and early buyers pay about 11% more than week one. Here is what is documented about where those pairs come from, and what sales data can and cannot tell you.
Nike Doernbecher resale prices: last set's Air Max Plus is up 51%, its Jordan down 24%
Nike just unveiled the Doernbecher Freestyle 2027 shoes. The set before it, which first sold in January 2026, split in two on resale: the Air Max Plus climbed from $245 to $369, while the Air Jordan 17 Low slid from $389 to $297.
Air Jordan 5 'Halloween' resale price: down 42% from its first week
The first pairs of the Air Jordan 5 'Halloween' resold for a median $397.50 on StockX. Three weeks later the median is $231, the steepest early fall of any recent Jordan 5 we track.
Air Jordan 4 resale prices a year later: the same pairs sell for 10.6% less
We matched 366 Air Jordan 4 listings to their own sales a year earlier. 272 now sell for less, and the typical pair is down 10.6%, while the typical sneaker outside the 4 slipped 1.4%.
Bad Bunny x adidas resale prices: the 2026 pairs sell 30% to 42% under their first two weeks
The BadBo 1.0 'Resilience' went from a $234 median in its first two weeks on StockX to $138. The new Gazelle Indoor 'Solar Gold' sold for $152 in its first full week and $130 in its second. One 2025 pair went the other way.
Air Jordan 3 'Black Cement' resale prices: two years after the 2024 retro, it sells for what it launched at
The 2024 pair sold for a median $221 on StockX in its launch month and $218 in September 2026, after a low of $190 in May 2025. When it landed, the 2018 pair lost 23%.
LeBron's sneakers since he signed with the 76ers: the same shoes sell for 5.6% less
Eleven weeks after LeBron James announced his move to Philadelphia, 88 of his shoes compared with themselves resell for a median 5.6% less than in the eleven weeks before. Every other shoe on GOAT and StockX moved 0.7%. His LeBron 23 colorways fell hardest; his retros slipped too; Ja Morant's line rose over the same weeks.
Air Jordan 12 'Bloodline' resale prices: fifteen weeks in, still what it launched at
Unsigned pairs sold for a median $188 on GOAT in the launch week and $188 in weeks 12 to 15. Three of the four 2025 Jordan 12 retros lost 39% to 47% of their launch price over the same stretch.
