Massachusetts Sneaker Resale Market
Comprehensive sneaker resale analytics for Massachusetts, ranked #14 of 55 US states and territories by sales recorded. Source: GOAT resale sales with a US buyer location, December 2024 to February 2026. GOAT stopped publishing buyer locations in March 2026, so this page is a fixed snapshot of that period, not a live feed.
Market Overview
Massachusetts ranks #14 of 55 US states and territories by GOAT resale sales recorded: 97.0K sales worth $15.5M across 14 cities, December 2024 to February 2026. That is 2.28% of the located US sales we recorded.
The average resale price in Massachusetts is $160, $14 below the $174 average across all US states we recorded. Air Jordan is the top brand by sales recorded here.
Top Brands in Massachusetts
Brand market share breakdown based on 97.0K transactions across Massachusetts.
| Brand | Sales | Revenue | Avg Price | Share |
|---|---|---|---|---|
| Air Jordan | 28.5K | $6.3M | $221 | 29.4% |
| Nike | 20.1K | $3.0M | $148 | 20.7% |
| adidas | 14.1K | $1.7M | $123 | 14.6% |
| ASICS | 8.2K | $1.0M | $127 | 8.5% |
| Fear of God Essentials | 7.1K | $616.9K | $86 | 7.4% |
| New Balance | 6.6K | $883.0K | $134 | 6.8% |
| UGG | 1.1K | $130.3K | $116 | 1.2% |
| Sp5der | 685 | $144.5K | $211 | 0.7% |
| Supreme | 667 | $52.6K | $79 | 0.7% |
| Puma | 584 | $60.1K | $103 | 0.6% |
Frequently Asked Questions
How big is the sneaker resale market in Massachusetts?
We recorded 97.0K GOAT resale sales worth $15.5M to buyers in Massachusetts between December 2024 and February 2026, #14 of 55 US states and territories. That counts one marketplace, not the whole state market.
What is the most popular sneaker brand in Massachusetts?
Air Jordan is the top-selling sneaker brand in Massachusetts by transaction volume.
What is the average sneaker resale price in Massachusetts?
The average GOAT resale price to buyers in Massachusetts was $160 between December 2024 and February 2026, $14 below the $174 average across all US states we recorded.