Utah Sneaker Resale Market
Comprehensive sneaker resale analytics for Utah, ranked #35 of 55 US states and territories by sales recorded. Source: GOAT resale sales with a US buyer location, December 2024 to February 2026. GOAT stopped publishing buyer locations in March 2026, so this page is a fixed snapshot of that period, not a live feed.
Market Overview
Utah ranks #35 of 55 US states and territories by GOAT resale sales recorded: 31.2K sales worth $5.3M across 29 cities, December 2024 to February 2026. That is 0.73% of the located US sales we recorded.
The average resale price in Utah is $171, $3 below the $174 average across all US states we recorded. Air Jordan is the top brand by sales recorded here.
Top Brands in Utah
Brand market share breakdown based on 31.2K transactions across Utah.
| Brand | Sales | Revenue | Avg Price | Share |
|---|---|---|---|---|
| Air Jordan | 11.0K | $2.4M | $218 | 35.1% |
| Nike | 8.6K | $1.3M | $157 | 27.5% |
| adidas | 4.1K | $471.2K | $115 | 13.1% |
| New Balance | 1.5K | $200.0K | $131 | 4.9% |
| ASICS | 1.1K | $142.1K | $134 | 3.4% |
| Fear of God Essentials | 803 | $69.8K | $87 | 2.6% |
| UGG | 297 | $35.6K | $120 | 1.0% |
| Puma | 224 | $22.7K | $101 | 0.7% |
| Onitsuka Tiger | 214 | $27.3K | $128 | 0.7% |
| Supreme | 205 | $19.3K | $94 | 0.7% |
Frequently Asked Questions
How big is the sneaker resale market in Utah?
We recorded 31.2K GOAT resale sales worth $5.3M to buyers in Utah between December 2024 and February 2026, #35 of 55 US states and territories. That counts one marketplace, not the whole state market.
What is the most popular sneaker brand in Utah?
Air Jordan is the top-selling sneaker brand in Utah by transaction volume.
What is the average sneaker resale price in Utah?
The average GOAT resale price to buyers in Utah was $171 between December 2024 and February 2026, $3 below the $174 average across all US states we recorded.